In the modern digital age, it is very easy to jump straight into using online marketing techniques for brand awareness and promotion and completely disregard traditional strategies. However, it is important to remember that offline marketing methods are still very effective and relevant for marketing today.
The right marketing strategy for your company is dependent on many different factors including the type of business you are and the products and services that you offer. The promotion of your products or services may translate better to your audience in an offline marketing setting than an online one. So, it is essential that you explore which techniques and strategies are more suitable for effectively marketing to your target audience.
Offline marketing has also proven to be successful in expanding exposure of your company brand by bringing focus to your online strategy. It’s all about finding the right balance between both traditional and digital methods to suit your marketing goals.
Local Media Advertising
Advertising on both television and radio is still very effective in creating brand awareness. By promoting your company via an entertaining and unique advertisement that will leave an impression in the mind of your target audience while inserting your brand in a subtle way can often be more valuable than that of some online methods. This can be achieved by including a catchy jingle, slogan or image that encompasses your brand. The mobile network, Three, have been very successful in creating attention grabbing advertisements for their services that get audiences discussing their brand.
Cold calling potential clients can still prove to work for many businesses. The advantage this form of offline marketing provides is that you can ensure that you are targeting the right people for your product and service offering. It cuts out time spent on audiences that might not necessarily be the right clients and lets you get straight to targeting those who are.
There is nothing more effective for building long lasting, genuine relationships with current and potential clients then face-to-face interaction. Whether that is achieved through appearances at networking events, conferences, trade shows or customer evenings. It is one of the most personable ways of building brand loyalty. Networking events also provide a perfect opportunity for exchanging business cards and giving away free branded items such as t-shirts, pens, key chains etc.
Visual Print Marketing
It’s important to remain visible both online and offline. For this reason, using print marketing in newspapers and magazines gives your target audience a physical reminder of your brand. If you are a business that is adopting a mixture of both online and offline methods, ensure to include contact information for both to give your audience the opportunity to interact with you via a medium that suits them best. Another form of visual marketing that can prove to be efficient are eye catching signs such as banners or vehicle wrapping that match your business’ unique selling point. These provide other ways in which your audience can hear your marketing message.
It is important to remember that it is possible to track how well your offline marketing techniques are performing using online tools. By using specific URLs, they can enable the tracking of offline interaction through the use of web analytics.
Here at evolve, we can advise you on which offline marketing techniques are best for promoting your business’ unique selling point, creating brand awareness and targeting your current and potential audiences.
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