Keyword stuffing, also known as keyword density, refers to the SEO practice of overloading webpages by inserting a large amount of keywords into website content and meta tags in order to attempt to increase the page’s ranking in search result pages.
SEO encourages that you ensure to use relevant keywords on your website which is imperative for showing up in search results and for reaching your target audience online.
However, keyword stuffing can lead to a poor user experience and if you are guilty of using it there is a high chance that search engines such as Google will penalize your site for abusing this practice.
The forms of keyword stuffing that should be avoided
There are several types of keyword stuffing that you need to avoid:
- Invisible text – text that appears on a webpage in the same colour as the background. For example, having white text on a white background. Although this may prevent the users from seeing it, search engines still can.
- Irrelevant keywords – adding keywords that aren’t relevant to your webpage’s content or meta tags in order to attract more traffic to site and in hopes of raising the site’s ranking.
- Hidden text and links – hiding text behind images or using cascading style sheets (CSS) to create text or links that cannot be viewed by the user.
- Keyword stuffing – using repetitive keywords over and over again in content, meta tags, alt attributes and comment tags.
- Duplicate tagging – using the same title and description tags repeatedly across pages on your site. In order to avoid this happening, it is advised to write a unique and relevant title and description tags for each page on your website.
How to tell if you are keyword stuffing
There are three main signs that will tell you if there are instances of keyword stuffing on your website. Reading your content out loud can help you recognise most of these signs. If you find yourself repeating keywords and phrases many times then you may be guilty of keyword stuffing. If multiple pages on your website have content that provides similar information with only slight variations is also another sign. Every page on your website should have new information with only slight variations is also another sign. Every page on your website should have new information that provides your customers with answers to their questions and information that clarifies their purchasing decision.
Here at evolve, we recommend that you only use your most targeted keywords to appear in the title tag, meta description tag, meta keywords tag, heading tag and within the content. By doing so, you are using them in a way that is natural and makes sense to your users.
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