eMarketing is any type of marketing that is carried out online, with the use of website or other online tools and resources. eMarketing can include; blogs, social media, direct email campaigns, ads, videos and much more.
eCommerce or electronic commerce, is a term for any business type or commercial transaction that involves the transfer of information across the internet.
While eMarketing and eCommerce are closely related, they are not the same thing. eMarketing is seen as a vital aspect of eCommerce because a big part of eCommerce would not exist without eMarekting.
If you are involved in an eCommerce website it is essential to do some type of consistent advertising in order to attract customers. This makes eMarketing one of the most important elements of success online.
So, how do I successfully combine my eCommerce website with a successful eMarketing campaign?
eMarketing comes into play because if there is no promotion or marketing strategy behind your website, then your eCommerce website will not be successful.
An eCommerce website is one which selling products or services online is it’s primary goal. This is the reason why eMarketing becomes important during this process, because if there is no promotion or marketing strategy behind your website then it is doubtful that you will be successful. Implementing an eMarketing strategy with realistic goals is the most important thing
What is an eMarketing strategy?
An eMarketing strategy encompasses all of the activities that a business conducts via the Internet, with the main aim being to attract new business, while also retaining current business. eMarketing has an immediate and direct impact on the ROI of any business or organisation and this is why it is important.
eMarketing refers to the process of marketing your brand online, using both direct and indirect marketing elements, whilst using variety of technologies that help to connect businesses to their consumers or clients.
With eMarketing, businesses can feed off the reaction of their consumers. There is a two-way communication channel, which allows companies to feed off the responses of their customers, making them more dynamic and adaptive.
Why is Facebook important when it comes to eCommerce websites?
Facebook is important when it comes to eCommerce websites because people are researching products online before committing to buying. Brafton.com state that 62 percent of people research products on Facebook before buying, and 58 percent of these consumers who plan to buy products in-store visit the Facebook page of the business or organisation that they are planning to buy from. Most of these consumers (80%) or potential consumers are looking for reviews of products from previous buyers.