Even in today’s era of online marketing methods, traditional marketing methods are still very practical. Recent advancements and improvements in technology, combined with a better understanding of digital marketing, have considerably altered the marketing process. However, some of the traditional marketing techniques that were successfully used in the past, are still very much present in this hi-tech era.
Even if your business or organisation is making sales exclusively using online channels, there are still various offline methods that your business should be making use of.
So, what are the most popular and useful traditional marketing methods that still work?
The main purpose of direct marketing is to make direct contact with your existing and potential customers, in order to promote your products or services. It differs to media advertising in that it enables you to target significant people whilst also delivering a personalised message.
In the past, flyers and brochures were used in order to make direct contact with local consumers, as well as with B2B business clients. This approach can still be extremely useful and effective, particularly if you are operating a small business. This type of traditional marketing offers a personal touch that your clients may appreciate.
Some business owners may think that business cards are no longer important because most contact being made online these days. However, business cards provide tangible information for your clients and potential clients.
They are particularly useful when used as a method of business promotion at various networking events. Business cards are used in order for business owners to introduce themselves to other business clients in a sophisticated manner.
Having a business card creates a connection with a client whilst also enabling your potential client to easily remember meeting you.
The online version of a business card is LinkedIn. The purpose of LinkedIn is to help people network professionally. The site is a business-focused social networking platform that allows you to to find other business associates, clients, and colleagues.
The purpose of a press release is to introduce new products or services to the market, or to announce upcoming events that may be of interest to your audience.
Although the digital age has seen the decline of traditional press releases, this method can still be used effectively today, and even small online businesses can make use of this strategy in order to market their products and services to their local market. Nowadays, press releases are also published online as well as offline.
Word of Mouth:
Word of mouth is one of the most effective traditional marketing methods that is used by businesses and is still very effective within the present marketing system. When a business receives promotion through word of mouth, it means that their current audience is satisfied with their level of service and they enjoy providing the business with good feedback. This reflects very positively on the business itself while also helping to build their profile.
With word of mouth, it is important to incorporate your other methods of marketing, as well as ensuring the word of mouth is relevant. The word of mouth should be interesting and unique to your brand, for example, you could make use of a unique buzzword or hashtag that gets people talking about your brand.
How can traditional marketing be combined with digital marketing?
Combining both methods to increase brand awareness is important. For example, if you have an in-store promotions day with brochures available containing information about your business this could entice a new audience.
Another method you could also use to entice new customers is holding a competition offline with one of the entry requirements being for them to sign up to with their email address. Once you have these email addresses, you can then add these people to your database. This results in new audience members on your database and a successful offline campaign that has been combined with online marketing.