The primary goal of any SEO programme is to move your website pages to the top of Google’s ranking. This is not the most important aspect, however, because it does not necessarily mean that you are going to get traffic, leads and customers.
The main aim of SEO should actually be customer loyalty. Once you have attained customer loyalty, you should then begin to focus on gaining traffic to your website.
On average, how long does it take for SEO results to show?
On average, the amount of time that it takes for you to see results from an SEO campaign is 4-6 months. This, however, depends on a number of factors. One of the most important factors is the age of your website, along with its current Trust Rank with Google.
With SEO, it is important to have content that optimizes your website. This can be done through the process of implementing keywords that are both practical and commercially driven.
You then also need to write blog posts that are keyword-driven and these need to be posted at least once per week. In these blog posts, you should include good SEO copywriting best practices such as internal linking, optimized title tags and meta descriptions.
If you implement these practices for at least three months, you should certainly begin to see results.
How do I know if my SEO campaign has been done correctly?
Having an SEO campaign done properly is very important and relates back to buyer personas and your bullseye customer, as we have previously discussed.
It is important to produce excellent content that is original and captivating. This content must contain relevant keywords with natural link-building, and the content needs to be edited on a regular basis as part of an overall marketing strategy. The content must also be monitored in an analytics programme, such as Google Analytics.
How do I know if my SEO campaign is performing well?
The best way for you to see whether your SEO campaign is performing well is by tracking your results. In an average campaign, the first two to three months should be quite flat and growing steadily. Then, between the third and fifth month there is usually a significant rise in the traffic to your website.
If you use long-tail keywords the likelihood of this sharp rise occurring is much higher, and it may even occur before the three-month mark. This means that your audience are starting to trust your website and are noticing the trending keywords that you are making use of.
How do regular blog posts help with improving SEO?
Blogging and internal-linking will help you to rank higher than your competitors because the more your keywords appear on your website, the more they will appear on search engines.
While great content is favoured by search engines, using the words that people are searching for and the words that your potential audience are actually interested in, is particularly important. If you aren’t implementing strong, relevant keywords then you are certainly missing out on a lot of potential traffic.
Understanding exactly who your reader is when you are writing keyword-optimised blogs is the most important aspect and this should be your initial starting point.
Your main aim is to capture the reader and grab their attention, so you need to understand who your buyer personas are because essentially, these are the people who you want to attract to your business or organisation.
Keep your blog clear and concise, and get to the point. You need to ask yourself whether you are supplying the right content for your readers.
The appearance and style of your blog is also very important. Once your blog has been written you then need to begin optimizing your blog for Google and other search engines.