There is confusion among Digital marketer’s on what the difference is between content marketing and inbound marketing, many believe that it’s the same meaning with two different terms.
They both have different meanings and functions however content and inbound marketing have a deep working relationship with each other. Content marketing is one of the tools used to achieve inbound marketing.
Content marketing is creating valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Inbound marketing is attracting the right customers to your website. By creating and distributing content, using such forms of content marketing like creating blogs, white papers and social media marketing, it allows you to draw in the right customer into the right location on your unique website, making them return again and again.
Inbound marketing is all about personalizing your content for your target audience and sharing it across multiple channels that are relevant (tweet this) , for example; social media channels or through segmented email campaigns.
Forms of Inbound marketing:
- On page Optimisation-The foundation to any successful search engine optimization practice is targeting relevant keywords that your target audience is using to find a solution like yours.
- PPC – On Google Adwords you can target specific keywords or phrases your target audience is using or you may choose to do paid advertising on the relevant Social Media Platforms.
- Social Media– Choosing the right Social Media channel to engage your audience is vital for a successful inbound marketing strategy. Each Target is different so it’s important to research where they spend their time online.
- Blogging –Google’s Hummingbird algorithm saw a huge change in the way Google ranks websites. Google are enforcing that you should have relevant up to date content. Blogging about your industry is one of the easiest ways of achieving this.
Is it important to have an understanding of the different tools available in order to make a strategic digital marketing plan that will help you achieve your goals and objectives.