Organic growth of a website is the growth in web traffic/conversions that comes from the website model or in-place marketing strategy. Simply, organic growth is a positive outcome of non PPC web marketing model. For example, if your web design, informative and user relevant content is attracting customers and driving up CTA conversions then your website is growing on its own successfully.
Here at evolve, we believe that websites filled with brilliant, regularly updated content, that have a proven track record in gaining and satisfying customers, is a great business model for future strategies. Therefore having positive organic growth, through your content strategy and through earned media as opposed to PPC, is a solid and consistent way to gain positive business development.
How do I increase Organic Growth?
A successful business grows naturally, and a successful content strategy will see a natural growth in web traffic. A great strategy will evolve slowly with your business needs and with your users. The organic model may be slower than other strategies but it is safer. Why? Because you are using a tried and tested model instead of a rapid sales formula such as PPC.
If you are looking to find new ways to grow your website’s reach but don’t want to use risky strategies, take a look at your current model and see how you can update and improve it.
Examples of increasing organic growth:
- Keep up-to-date with your site content. Keywords change and evolve at a gentle pace. Make sure yours do too (tweet this) .
- Adding new referrals to your pages. New business associates mean new referrals so add them accordingly with relevent content.
- Increasing social network interaction. If you have more followers and likes, make sure you are responding.
- Continuing to provide relevant and interesting and fast moving content. Easier said than done, but with a successful content strategy your content should evolve with your website.
Finally, organic growth has risks. Relying on a slow moving, time invested model might not be advantageous to all types of business. If you are looking for fast-moving with quick sales for a new product than this model may not be your top prize.
However, if you are an established business that prides itself on it’s service due to long term invested sustainability and track record, then it is worth continuing your content strategy practices to increase your success naturally.