As we discussed in SEO tips for writing a blog post, one of the best ways to create good content is knowing who your audience is (tweet this) . Initially, when designing an effective blog you must have your audience, or more specifically, your user persona, in mind. So making sure it is captivating your audience in the right way is crucial to retaining readers.
Looking around at your favourite blogs, understanding why they work for you and what makes them interesting is also a good start on design layout. Here at evolve, we believe that when it comes to design, less is more. So when creating an effective blog layout try keep as much white on that page as possible, and remember keep your message simple and easily readable.
There are many ways to create an effective blog layout and there are loads of examples online for your perusal. This means that there is a certain formula to what kind of layout you need, but this also depends on who your user is. If you have considered and researched who will be reading your blog you can design a layout that will suit their (and your) needs.
Tips on great blog layout:
- Keep the page clean and simple.
- Clear design and hierarchy: make sure new visitors know exactly who your are, what your blog is about within the first few seconds of landing on your page. Does your banner inform them of what you’re about?
- Readability. Your text size should be at least 14px and easy to read. No fancy fonts. Create a new paragraph every four or five lines to give readers a break.
- Invite people to subscribe to your blog. They may not buy today but with follow up posts it may lead them to come back and reward you for all your hard work.
Remember the blog layout will depend on what exactly you want to share with your user. If it is a blog about furniture or photography high-resolution imagery that will keep your user coming back is key. If your blog is about Family Law, the user will expect more articles and links to information rather than many visuals.
Overall, your main aim with a blog is to find out what your user wants from you, and getting them to come back, so be consistent and regular with your posting.