Instead of asking our clients to explore our portfolio, ensuring they know just how amazing we are at design, we have decided to do things differently and supply them with the right information that people want in a concise, efficient and presentable manner.
We all know that the online arena is constantly changing and changing fast! As a strategic visual communication company, we need to practice what we preach. Since Google have been instrumental in bringing about creative content marketing to ensure customers get what they are demanding, we will follow Google’s lead and present our knowledge in a unique way.
Throughout this site you will find long tail keyword questions, case studies and white papers all researched and written to answer the questions we get asked everyday by our clients. We know how great design works, we also know about user experience in line with what the different customers want from online content or that of an integrated process.
So, with the changing atmosphere of web marketing at hand, we’ve decided to put together the vital information needed for businesses’ digital communications and share our knowledge with you.
Why did we pick this website layout?
This format follows the questions that we are asked by our clients everyday. We believe that by providing this up-to-date information we can inform our clients, based on their own queries, rather than continually briefing them as our projects roll on.
The purpose is to help visitors enter the site by asking key industry questions like, ‘what is inbound marketing?’ The site’s long tail keywords are all interlinked between each of the questions. This ensures that the reader can understand the information as they read on and can enter the site at any page.
Part of our responsibilities as a strategic visual communication company is to inform our clients on how they can engage and prosper in the digital atmosphere. The Q&A’s, case studies and white papers give easy access to this information.
Because of the important changes to Google’s algorithm, Hummingbird, the objectives of the search engine is to now provide faster and more accurate results based on user’s intent through long tail keywords. This semantic based search engine can now search for 8 or 9 search terms at a time, rather than the previous 2 or 3. Allowing users to search entire questions and expect the right results. Because of this, website content must now be richer, provide questions and answers to customer queries.
By providing case studies that illustrate and solve real industry problems the client can learn how we at evolve approach their projects and achieve their goals.
Case studies further show how we achieved the ROI for our clients by giving real examples of all our diverse and challenging projects.
The best way we can share our knowledge with the visitors to our website is by providing white papers that offer a guide to help them understand the issues that arise in business, helping them make informed decisions.
By providing research-lead content that offers solutions for specific business obstacles, our visitors can gain valuable insights to the problems they may face.
So, ask us a QUESTION, if we haven’t included it in our website then we can go and research it for you.