Offline and online marketing work together as customers, as rare as it happens, do sometimes leave their desks and smartphones alone for a few minutes a day, and take a step out into the real world. Television, radio, billboard, and direct mail still play a huge part in the advertising industry. Although weakening dramatically, and argued by experts to be a poor substitute to online marketing, traditional forms can still be very effective.
Using your offline branding strategy will help your online visibility because traditional advertising like adverts, billboards, business cards etc can contain website URLs or other such promotional devices like Facebook addresses (example ‘Like us’ on Facebook) that will direct customers to look online to further their interest. Keeping a consistent brand identity with online and offline marketing allows you to reinforce your branding and help build customer trust and loyalty.
A print advertisement that offers promotions by engaging with the company website is one of the strongest ways to increase your online visibility. This will correlate the two forms, offline and online, into one marketing outcome.
By integrating these two forces and keeping your offline message consistent with your online, and directing customers via offline, will drive up traffic. This strategy is also measurable as your online feedback forms can gather information on how and why customers became aware of your site.
PR events can also direct new customers to business websites. It is important with all offline marketing to always have literature and advertising, that is consistent, and will attract customers to their websites. Finally, without an offline strategy engaging with online visibility your overall marketing strategies may get confusing (tweet this) , for you and your customer, so it is important that they both work together.