Choosing a domain name is like choosing a business name; it is essentially your web identity and should be treated as so. Therefore, it should have all the visible and linguistic qualities your business brand strives for.
A domain should be easy to type, ‘roll off the tongue’, can be promoted easily (think of the verb ‘googled’) and can be aligned with your business’s brand identity.
When choosing a domain name for your business the general rules are to keep it simple, easy to type, and that you choose keywords that best fit your industry. Whether your organisation is in the finance or menswear industry, it is best to discover what the popular keywords or phrases are. For example if you deal with credit finance, words like, “credit debt finance”, “bad credit”, “business debt”, “loan” etc may be used along with your business name.
Although using keywords will help you with search engines, make sure that your domain is unique and cannot be easily confused with a competitor, or that infringes on another domain’s copyright.
.com vs .ie
Which is better for my business .com vs .ie?
Choose a .com domain if your website wants to appear as a global entity, or .ie if your business is VAT registered in Ireland and wants to appeal (mostly) to an Irish audience. In order to get a .ie address your business must be VAT registered in Ireland, so it is worth examining the pros and cons of both: whether you to want to have a global reach, or if your customer base is mainly within Ireland.
In short, Your domain name should be short, catchy, memorable, and fitting to your audience. (tweet this)