Let’s face it, everything is probably being sold online right now. What’s more, internet age consumers have more freedom, choice and are more educated then ever. They will tend to research before making any purchases. Even new innovations in design are quickly copied leading to hundreds if not millions of competitors all looking for that same sale.
So, trying to sell your product in a world filled with billions of items plus savvy buyers is, if nothing else, frightening for any young business. But there is hope: by using clever marketing, finding your originality, and delivering on your Unique Selling Point.
A USP or unique selling point, is what businesses need to employ when they are wading through the vast marketing quagmires and trying to get their great product to the right customer. Having a fantastic and attractive USP is essential for your business because without it, your business is likely to be drowned out by the competition.
But what does it do? A USP helps you look at what it is that makes you and your business remarkable and original. By employing tactics that help you discover your USP, you will understand what it takes to get the must needed edge over your competitors.
Having a unique selling point is telling your customer you have something they want that no other competitor can offer. It can attract new customers by separating you from the rest of the pack. USP can be a slogan or a motto that shows the intelligent difference between you and everyone else.
For example, look at the famous FedEx’s slogan: “When it absolutely, positively has to be there overnight.” Or the brilliant marketing of Toms shoe company who say “With every product you purchase, Toms will help a person in need”.
Like these, a great USP can be derived from looking at the core values of your company and discovering what it is that makes yours so unique. And particularly what kind of customers will value your specific business.