As we looked at in What are Brand Guidelines, they are a type of code created by organisations to help them keep the integrity of their brands, such as their brand identity. It is used by their employees in different aspects of their work including design and marketing.
The goals of the brand guidelines is that all parties involved with a organisation will be consistent when working with the different elements of their brand.
There are three main goals of all brand guidelines:
- Reinforce your company’s brand identity: Having a consistent brand identity reinforces your brand showing integrity throughout all aspects of your company.
- Ensuring all parties involved with your brand are uniform: with large organisations there can be many departments working on the different elements of a brand. A universal manual acts as a strict code for designers, marketing depts etc.
- Managing the perceptions of your company: customers who rely on your brand identity will react positively when your brand is consistent. (tweet this)
Without a document followed strictly by employees working with your brand, the consistency of your brand may fall. So it is important for any business to keep a document (no matter how big or small) to ensure that the important and lengthy work you have done in branding is not changed.