Core values in your business are simply what you stand for as a business, or what you are all about. By knowing what your core values are you can then have relationships with your customers who have the same values as you. Therefore, building relationships and becoming a successful business.
Discovering your values isn’t difficult. In fact, if you are an established business or even a new start-up, chances are your values already exist.
To understand what these are and how to clearly define them, you must look at your business objectively and ask questions like: What positive aspects of your business stand out? What do we strive for?
Examples could be things like ‘commitment to service’ or ‘your passion for your product’ or your ‘confidence to embrace change’. These core values, whatever they are, will act as a marker to how you want your business to run and how you want to engage with your customers. If you feel these core values are not being realised than you can strive to change this.
Define Core Values
Every company is unique and with that will have their own unique take on what their core values are. One way of figuring out what they are is to ask your colleagues or employees to brainstorm as to what they think are the best things about your company.
They may come up with many suggestions helpful and unhelpful. The trick now is to find the ones that stand out the most and define them clearly so that customers and associates can easily recognise them when they deal with your business.
Besides identifying your values to attract customers, what are the other reasons for establishing them?
Values in business life as well as with normal life are a rich source of individual and organisational pride (tweet this) . Not only do they help you make hard decisions, they can tell you and your colleagues how to behave in difficult situations. The kind of situations where numbers and metrics can’t.
They can be reinforced when business or morale is down, and can be used to inspire employees when dealing with customers and help maintain standard with all customer relationships. Taking the time to define your core values and making them realised will help your business nurture and thrive.