A brand style guide is basically a document containing a set of design rules for designers. It is created to keep the style of any brand and it’s vision, clear and consistent.
Imagine you have created a website, and designed it to keep in with your brand vision, but now you must hand it over to another team to complete the work. Having a style guide and brand guidelines here is important as it allows you to maintain control over the design, and easy to refer to when handing over the project.
Without a cohesive design a brand may lose integrity so employing a style guide to a design project will help you keep your brand in focus. (tweet this)
Style guides may include a number of important aspects like the following:
Branding brief: having a short creative brief outlining your brand identity will help begin your style guide and provide keywords to keep in mind for your designers. If you’re building a website for your florist business brief outlining words like ‘ fresh’ ‘aromatic’ or ‘floral’ or your tagline(s) will provide the imagery you to inspire in the minds of your designers.
Brands and Logos: Your logo is at the centre of your brand identity and the correct use of your logo must be indicated on your style guide. This will include specifications like minimum/maximum sizes, colours fonts, spacing and design variations.
Dos and Don’ts: One way of achieving uniformity in brand with a style guide is illustrating what you don’t want in your design. Having an illustrated list of what not to do will stop designers creating stylistic mistakes in the first place.
Copy and Tone: Not all branding is visual design. Although more subconscious, copy and the tone of voice of your company is as important as design itself. Choosing the right tone of voice can really show your personality, and having a style guide that gives rules on how you would like to sound in your message, (and how you would not) is important.