User Experience Design is a term used to describe the multifaceted approach to user-interface (UI) design technology.(tweet this) Simply, it is the process of putting user behaviour first when beginning the development process to any user-interface.
By putting the user first; based on market research, developing personas, and building testable prototypes, designers and developers will create effective products that result in better user outcomes and experiences.
By looking at user goals, and developing a process around these goals, the user-interface becomes easier to use, faster and more enjoyable, thus creating a better product which will ultimately create customer loyalty.
How do UX designers create better products?
By discovering who your user is, researching groups, then developing personas, you can find out how users will proceed in attaining their goals and what journeys they take. For example, if a user’s goal is to purchase a product from your website, then a simple and effective journey from landing page to purchasing must be available to them.
If there is any distracting interface controls (such as pop-ups or buttons that do not respond to users aims) this will have a negative impact on your customer. Having technology that is designed around your customers ideals is paramount when developing your technology. Good design means happy and contented customers which leads, in the end, to brand loyalty.
By employing UX Design, the designers and developers can create a layout that will target the specific needs and goals of these persona groups and design an interface that will easily and effectively allow the user to reach their goals.
The reason for employing this methodology is to allow users who interact with your product’s technology, to react positively thus giving a happy user result.