Trademarks are used the world over by organisations, individuals or products. They allow business and people to set themselves apart from others using a visual device that allows customers to instantly recognise their brand.
They prevent others from using similar words or symbols on their products, which will ensures their unique brand is protected. Businesses who are product based create trademarks to identify their brands so it can be displayed on a product itself. The owner can then pursue legal action if they think there trademark is being infringed in anyway.
Having an easy identifiable stamp on your product that sets you apart from others and highlights your brand appeal is a useful tool in any organisation.
Although it may not be necessary for all businesses, having a trademark has certain advantages as it allows your unique product to go relatively safe into a world filled with mimicry. Your stamp will highlight the guarantee you give your customers and will remind them of your brand and reputation.