But how do you create a solid tagline that will both capture the hearts and minds of your business and attract customers? By looking at what makes your business great and starting from there.
What is it about your business that keeps you inspired? Is it your passion for your product, or the unique service you offer your customers? Understanding what makes you and your business individual will help you come up with that catchy tagline.
Creating a clear, simple tagline that captures the essence of your business may sound difficult but it is a creative tool that will enhance your brand and give you that individuality all businesses aspire to. Here are our top tips in defining yours:
Start by getting creative and writing down as many words that you think symbolise your company. What is it that you offer? Remember a tagline is functional. So reminding your customers with a simple message ‘what you can do for them’ is a perfect way to begin coining your tagline.
Create many different tagline, even if they are terrible, and use as many english language devices you can think of. Puns and punctuation are fun too, so don’t be afraid to mess around words.
Ask for Help
Once you have your pile of words, or creative brief, employ a copywriter who’s job it is to create catchy tagline to come up with something special and unique for you. If you cannot employ a copywriter, then ask around and see what works best.
Don’t settle for your first tagline. Roll it around your mind and office and see if it still works a few days later. What seems ingenious today, might seem cheesy tomorrow.
Cliches are Out
Like with all good writing, as a rule cliches are out, and so are buzz words. Keeping your tagline free of these devices might be difficult, but remember a funny buzzword may soon become shallow and irritating.
Short and Simple
Finally, keep it short and simple. Movies have long taglines as they have more to say. Your business should be able to say what it is, or what it offers in a few simple words. If you have a long sentence that really captures your work, break it down into short sharp words yet keeping its meaning.