The easiest way to understand what a business tagline is is to look at your favourite movies. Every movie trailer begins or ends with a visual or audio line that sums it up or causes a dramatic effect.
Remember Star Wars,“A long time ago, in a galaxy far far away…” or Aliens “In space, nobody can here you scream”. As with film, corporations employ a tagline to supplement their brand image to their customer, and it doesn’t have to be complicated, in fact the simpler the better. Think Nike, “just do it’.
When building your brand identity using marketing tools like logos will help your audience visualise your brand, a visual/audio tagline that is simple, punchy and memorable will keep your fantastic brand on customers lips. Although they can be hard to coin, and employing a copywriter to do this will help you greatly, creating a great tagline is crucial to building your brand. (tweet this)
By discovering what the core values of your organisation are and briefly describing them few words into a fun slogan may be the difference in catching your customer’s attention or letting them slip by.