Setting goals for your website is critical for the success of your online strategy (tweet this) . One of the problems of new businesses when creating a website is the failure to track goals and objectives. As many web creators and businesses know, it can be easy to forget to keep active in examining the analytic data that ensures if these goals are being realised.
So, it is important to stay active and make sure you are setting realistic and measurable objectives. By seeing the progress of your goals, and their success, you will naturally stay motivated and continue to stay focused on your website, its content, and overall aims.
Track Goals and Objectives
After you have created your measurable goals and objectives the next step is tracking their progress. There are a number ways (and many software tracking tools) of doing this but we will focus on the SMART method for use of example. The SMART criteria of (Specific, Measurable, Achievable, Relevant, Time Bound) will help you set goals in the right way.
By using Google Analytics you can input your goals and then track how they are progressing as it will fetch this data and give it to you in a user friendly way. You can fill in your goals with a structured input form and define your objectives. Google Analytics allows you to visualize the data and allows you to see whether or not you are closer to achieving your goal, and over all success of your campaigns.
Example of SMART criteria goals:
- Increase traffic by 50% in 6 months
- Increase sales of X product online by 20% over the next month
- Increase awareness of Y product online to encourage 30% more in-store purchases over the next quarter
By stating exactly what is you want to achieve you can set specific goals that help you focus on the right content that will fulfil your users needs. Specific goals such as ‘sales increases’ are, of course, measurable.
Analytic tools can measure the clicks by users and percentage of visitors who ‘signed up’ or ‘add to cart’ on your site. Lastly, for a goal to work, it must always have a time limit.