Question

The importance of defining your website’s goals and objectives

Answer

If you haven’t defined exactly what your goals are when creating a website, or you have not set realistic objectives, it will have an impact on your business.

Defining and implementing goals for your website will create a measurable metric which can be then analysed to see if you are getting the results you want. To ensure what type of goals and objectives you can create, we will look closely at the common goals and objectives for most websites and more importantly, how these can be measurable.

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The importance of defining your website’s goals and objectives

Answer

If you haven’t defined exactly what your goals are when creating a website, or you have not set realistic objectives, it will have an impact on your business.

Defining and implementing goals for your website will create a measurable metric which can be then analysed to see if you are getting the results you want. To ensure what type of goals and objectives you can create, we will look closely at the common goals and objectives for most websites and more importantly, how these can be measurable.

Goals and Objectives

If you haven’t figured out what your goals or objectives are, a good start is working out the difference between the two. A website can have a goal which can be it’s general intention. For example, what is the overall aim of your website? Is it to promote products? Sell directly? Or simply provide information? It can be a number of things, so establishing the overall aims of your website is a good starting block in discovering your objectives.

An objective, on the other hand, is something that is measurable. You can see if a business goal (e.g selling second-hand cars) has reached it’s objective by looking at the measurable data (or sales).

When creating your goals for your website you must define what measurable objectives can be analysed and monitored within it (tweet this) . For example, if your overall aim for your website is to increase your web presence, an objective might include increasing social media users on Facebook and Linkedin or increasing your newsletter subscribers within six months.  Therefore, an objective must be specific, have a time limit and be measurable.  In business marketing and management terms this is called the SMART criteria. Meaning if an objective is specific, measurable, attainable, relevant and time-bound.

Building a Strategy

Once you understand and specify your objectives you can begin building a strategy that will measure their success.

Remember, there are no templates on finding out your business goals and objectives. Your business will have its own unique set of goals and so will your website. Once you have worked out your goals you can lay down a set of objectives and build online strategies that are measurable.

Measurable data is essential to your business online or offline. So, it is a good idea to start looking at your reasons for building your website so you can discover if these goals and objectives and their progress can be tracked, and ultimately if they are working.