Strong Calls-to-action encourage users of your site to act in acquiring more of what you have to offer. Whether it is signing up for newsletter or registering for a talk, CTA are the honey that lure customers in and begin a lead or conversions. Whether your content is about golf balls or cat food, every website should have one strong CTA to prompt users into fulfilling your website’s goals.
Having one strong CTA might not be enough so it is worth exploring what kind of Calls-to-action will work for your website and what won’t. Remember, the goal of your site is to promote your product or service, and a CTA actively does this by allowing your users to take actions into getting more from you.
How many Calls-to-action depend on what it is your trying to achieve, and there is no one size fits all in understanding how many is appropriate. The bottom line is that having a strong CTA is the upmost essential need for any website. (tweet this)
Imagine your user stumbles upon a page that you created and they are interested in. The user sees something they like and scrolls the page searching to find out more but cannot quickly click on a button to go further, and as a result may leave. To see what types of CTA there are and what might suit your needs please look at What are effective calls-to-action on website?