Without clear strong calls-to-action (CTA), users will exit your page if they cannot be prompted quickly into taking an action (tweet this) .Yet different users require different types of CTA as their experience with your site will be different.
Therefore, you need to employ the various CTA to capture the needs of each of these and to deliver on your marketing goals.
Types of CTA
To understand what CTA’s you need, it is best to look at the most effective types. Remember, you don’t need a hundred CTAs but you do need a few, so here are our top essentials. Here at evolve we have limited these to the following:
First in foremost when creating a CTA you must use actionable language that is both brief and immediately understandable. Subtle tones wont work and will put the user off. So having a clear strong actionable word(s) to attract that customer to click is essential. Example, ‘Click here to Register’ or ‘ Sign-up’, give a clear indication to the user.
When creating a button or banner for a user to click, place it within the users main focus; the top of the page. Whether it is at the side or placed immediately on top, it must be eye-catching and attractive to the user. The user must know instantly what he or she is clicking on so keep it informative, short and to the point. Plus, your CTA should be on every page of your website.
Your user is interested in your content and they have clicked on your landing page. At this stage it is important to get their information. Having a form submission that is easy to fill in, looks attractive is the next crucial step. Make sure your buttons are fun and engaging. Nobody likes another dreary form, so be creative with your copy and design.
The Essential ‘Read More’ Button
Like with the Q&A created by us at evolve, the ‘read more’ button is an essential part of your content marketing strategy. Users don’t want to be blasted with lots of information simultaneously. This button, which hides part of your content allows you to lure your user into gaining more content and also allowing you to analyse your contents performance further.
Asking your users to promote your business by sharing your content should be made easy for them. Sharing buttons that are difficult to find will have an impact. Keep sharing buttons before or after articles, or with other content where appropriate.
Remember: social media sharing is a less aggressive way of getting your customers to promote your site. When you have an event such as a sale, offering regular customers a percentage off for sharing is a nice incentive. At the end of the day, a simple ‘share’ never hurt anyone!
Registering buttons that put your user on a data base for future events, such as sales events is one of the classic CTA. Remember a brilliant CTA is not pushy, instead it is attractive enough for your potential customer to want to delve further into what you have to offer. There are many types of CTA but they all share the same basis, that they are easy to find, attractive and alluring to click and finally, the user feels confident that they are about to retrieving informative and authoritative content.