Imagine a user is a kind of beach ball bouncing onto your site. If your website has great content that is attractive to them, more then likely this user will stick around and browse through the pages you provide (tweet this) . Hopefully, getting that ball in the net and achieving a sale.
However, if they have clicked on your page and ‘bounced off’ after only one page visit, the rate of these ‘leavers’ is called your bounce rate. A high bounce rate means there is a high rate of visitors leaving your site after just arriving, this requires some investigating.
Digital analytics tools such as Google Analytics can measure the bounce rate of your site quickly alerting you to whether the information you are providing is being seen. More importantly, it can tell you a lot about how users are interacting with your website. If your website has a high bounce rate it will be for multiple reasons, however using Google Analytics to see where and what specific content is being ignored or is causing this bounce may help you to lower the rate.
Sometimes a high bounce rate may indicate that users only needed one page to find relevant information (i.e. the phone number) causing naturally a high bounce rate. However, if your website page’s intensions are to keep users clicking through for longer, then a high bounce rate will show it is not achieving these goals and objectives.