If you don’t know how many people are visiting your website, or what is your top page visits, it is time to begin monitoring your website. If you have created a website for a business and have implemented a digital marketing strategy that has set objectives, it is important that you discover how well these objectives have been realised.
Website monitoring and analytic tools offer businesses a crucial insight into their site’s performance by providing data on the users that visit their website.
Website analytics not only provide detailed information on whether or not you are hitting your marketing targets but also give you valuable data on your customer. By tracking this data marketers can decide whether marketing actions, for example, if a new content strategy is working, and how successful it rates in conversions.
For advanced analytic specialists, it can provide answers on specific marketing questions and give incredible amounts of statistical information. For others, like SME’s (small and medium sized businesses), it can show which content works best, and give a demographic of who your client is.
Without web analytics you really don’t know if your website objectives are working (tweet this) . Therefore not knowing if you are getting closer to your business goals or away from them.