You have spent countless hours creating your perfect website and now it’s finally live and ready to be consumed. But how can you tell how well it’s doing, and more importantly, if it’s reaching the right audience? The answer is in analytic tools such as Google Analytics, who now dominate the analytics market.
These tools will help you monitor your site by showing you where and how users are interacting with your website. These are essential for examining your businesses digital strategy.
Although there are many web analytics tools out there, here at evolve we will focus on the Google Analytics as it measures the traffic flow toward your website by collecting data on users doing the various tasks, such as clicking on links or subscribing, purchasing, or even just browsing.
They provide valuable business information and in most cases are easy to use and understand, so that all people can use them. Not just the number crunchers!
Analytics can see the potential of your website by measuring such things as where your users come from, what they did on your site, how far they got to purchase something (buying cycle). They can give you statistics on what was the most popular part of your website’s content, showing you what works best and what is not.
You can also learn how people found your site which is very important to your SEO as it will show which keywords works and what don’t. It can tell you about individual page performance and give you an overall understanding of how your content strategy is working.
On the down side, analyse website performance can be an overwhelming task. And sometimes lots of business owners are reluctant to monitor their site at all or submerse themselves too deeply in the statistics. However, without site analytics your website’s performance is guesswork so it is essential to know how successful your content is (tweet this) .