On Page SEO is an important term in your digital vocabulary. It basically means that before you publish any content online you must optimise, or modify your page so that it will improve your website’s organic ranking position in the various search engines. Content structured with the correct titles, meta tags and various keyword along with great content will keep you on ranking lists (tweet this) . Which is where you ultimately strive to be.
To understand what On Page SEO means you must look at your page’s code and see how it’s structured. If you have a developer to do this for you, it would be worthwhile to learn what an optimised SEO page looks like so that you can adapt your content to include these practises. Take a look at our recommendations on having the best on page SEO for your site.
The physiology of your page so that it is fully optimised for SEO, should have the following:
A short neat URL that contains the natural keywords of your business is essential. Which looks better on page? Http://cool-hotels/127380 or Http://cool-hotels/weekend-specials.
You should always put your keywords in your title. Preferably at the beginning. Titles that have keywords in their titles are ranked higher. Plus, make sure your H1 tags include your title within it.
As always, great content that includes interesting articles with powerful imagery, video and infographics etc will keep customers on your page longer. Showing Google that your page is worthwhile, relevant and will keep you on in their rankings.
Social Sharing Buttons
Let’s face it, content that cannot be shared easily is not worthwhile. Make sure you have the correct social media buttons available with your content.
Building Links to other reputable sites within your On Page SEO will show Google that you are not spam and that your page is reputable and relevant.