Question

Best Social Media for SMEs

Answer

Whether you want to update your blog, or subscribe, pin, like, share or tweet, discovering which is the best social media for SMEs can be a little dizzying.  Creating the right content depends on what it is you are trying to execute in your marketing strategy.

If you are a small start-up beginning it’s journey into the business world or an established medium sized enterprise tentatively tipping their toe into the digital world, understanding where to create and market your content is crucial. So which ones are best for you and why?

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Best Social Media for SMEs

Answer

Whether you want to update your blog, or subscribe, pin, like, share or tweet, discovering which is the best social media for SMEs can be a little dizzying.  Creating the right content depends on what it is you are trying to execute in your marketing strategy.

If you are a small start-up beginning it’s journey into the business world or an established medium sized enterprise tentatively tipping their toe into the digital world, understanding where to create and market your content is crucial. So which ones are best for you and why?

Best Social Media for SMEs

Well before you can discover this you must understand what kind of business you are and what kind of content you would like to create. Your content will work differently on different platforms. If you have the time to engage with customers on a daily level with tips or insights, Twitter and Facebook will be part of your everyday social media updates:

Facebook, Twitter and Linkedin

  • Facebook is a great opportunity to get insights into your persona’s. Using your Facebook page by reaching out to customers is a great social media tool for SMEs.
  • If you have time dedicated to updating your content, e.g as part of sales strategy such as offers and competitions, Twitter is perfect.
  • Linkedin is a professional B2B site, similar to an online resume. If you are a small business you may want to join and begin networking professionally amongst your peers.

 

Blogging

As we discussed in how often should I blog for business? Blogging is an important tool for creating your brand as a source of relevant information for your customers (tweet this) . Becoming an authority is fundamental to your online content campaign. Furthermore, setting up a blog is easy and there are many different platforms you can use. If you have a blog built into your own site make sure the blog posts can be easily ‘shared’ and with and have the social media appropriate buttons.

Youtube

If you are planning on sharing video content it is vital that you have a Youtube account. Youtube is social media at it’s finest and it’s all about sharing your content to a mass audience.

The others

There are many other social media platforms, such as Pinterest, Instagram, Foursquare, Flickr, Google+… that all offer unique ways of sharing information. You don’t need to be on all of these as they simply won’t all function properly with your business. But some have specific angles, such as Flickr, for photo sharing archiving that might prove worthwhile.

SMEs do better at word of mouth marketing and social media are the tools that will enable this to happen in a digital environment, so take it seriously. You can do pretty much anything you desire here and produce content such as videos, competitions, get feedback, market research and promote new products. Having a time dedicated social media manager, be it you or someone on your team, is essential in modern business.