Google’s monitors the amount of links created by other sites to your website as votes in your favour. It says to Google that you are a genuine website, not spam, and visitors feel you are reputable and interesting that they provide links on their own pages to yours.
Links, such as ‘click here’ or hyperlinked text, when clicked will bring you to another website that is being promoted by that content. The more popular and trusted the website, the more inbound links it will have.
By sharing links on social media or within website text your content is being measured and by clicking on these links, Google can gather data to see how well your site is doing.
To link building for SEO, is in general terms, about increasing the number of quality inbound links to your content (tweet this) .
We at evolve believe link building for SEO is a powerful tool and essential to any website strategy. Having other trusted sites link to your page is a plus for your SEO. Having other business reciprocal links will show mutual customers that you are to be trusted. The more links the more recognition from Google’s ranking.
But what is the best practice of link building for SEO?
All content should be interesting, informative and enjoyable by your customer. Publishing great content is one of the best ways of guaranteeing natural inbound links. Good content that is inspiring, and will inspire viral sharing is vital and not just for large corporations. SMEs have proofed that viral content can transform their business, so it is essential you create that content.