There are many social media platforms out there but not all are suitable for your business. So which ones are?
The biggest ones, Twitter, Facebook, Linkedin, Youtube and Instagram all offer unique ways of sharing information in a different way within defined groups. Whether your business is B2B or B2C, knowing what platforms you should develop a content strategy for depends on your individual business objectives.
Understanding your business goals is the first step in discovering which social media to use. Looking at your business, ask some questions like, ‘Who are we trying to reach out to? Are we looking for new customers or trying to engage with old ones in new ways?’ Asking questions about what you want as part of an overall marketing strategy will help you understand what type of content to create and where exactly it will best fit in.
Discovering who your target audience is and where they hangout online is also crucial. So do some market research: find out where existing customers like to go. Then see whether the content you would like to create will fit in with this social field.
If you are unsure about the rest and where you fit, try looking around at your peers and competitors and see where and how they are using theres. And remember, with all social media platforms, your work does not end once an account is set up. Social Media requires an ongoing commitment of listening, engaging, and strategy in order to see results (tweet this) .