As we discussed in ‘How Google is forcing good content‘, the search engine giant is reforming website content by telling business and website builders to ‘smarten up’ their website’s content for SEO or face low ranking.
Instead of looking at this as a hindrance on your marketing opportunities, this new smarter Google and its users are making businesses more creative. As a result allowing them to become more client focused and thus, successful.
Up to Date
Having up to date content with appropriate design themes and a natural flow and navigation are what users love. Interesting blog with featured writers and professional insights, or fun infographics and interactive social media are some of the ways to draw traffic.
But how do you keep your content relevant for SEO? One of the ways to ensure your content is relevant is by looking at your Analytics, identify your target audience and what search terms are being used. Keeping an eye on your keywords and how your on page SEO is performing will give you clues as to what is relevant already.
Google ranking pages is based on up-to-date relevant topic/blog posts, events and frequent information changes so if you haven’t updated your site this month chances are you’ll be sliding down the rankings.
Keep content flowing, be imaginative and creative, publishing interesting but industry relevant information that will show you as an authority. There are many ways of doing this but mostly putting the time and dedication into your online presence rather than seeing it as a once of creation.
Posts, blog, videos, user feedback forums, reviews, fun and powerful images or illustrations infographics are all part of good relevant content. See what your user likes and produce more to keep them informed and entertained.
If you are an expert but not a writer, hire one. If you have great design ideas but no skills, hire a designer. Remember people want relevant content, they want real writing on real subjects. Create your own unique look that will demonstrate the knowledge and authority of your brand. Your website is crucial in ensuring your leadership and expertise, so respect your websites users with content that they expect.