Writing the perfect blog post to help promote and market your business is an essential part of any content strategy. Daily or weekly relevant articles written beautifully and engaging for your target audience interest is what’s it’s all about.
Here at evolve we realise that not everyone knows exactly what to put in their blog, so here are our tips for creating great blog content good for SEO.
Who is your reader?
Before you begin writing a blog post you must understand who your audience is and what they would expect from your blog. What age group is it directed at? What type of social or cultural backgrounds are they from? Asking questions like these, and checking your demographics is the first step in blog creation.
In a nut shell; who is your reader? And ask, am I supplying the right content for them or is just generic posts they will skip over?
Another tip is creating your topic of interest, researching and understanding what it is you want to write about. Going off topic or providing wishy washy points that lack authority will put readers off. Remember, keep it short at around 250-500 words but have it complete with a start, middle and conclusion.
Trying to grab the readers attention is at the essence of all marketing. Blogging is a great way to get personal with your user, speak to them directly with language they can understand and enjoy (tweet this) . Journalists begin articles with a peg and a hook. What’s your hook? A good intro followed by interesting and informative content will keep your readers coming back.
The appearance of your blog is very important. Looking at your blog live, you must ask: Is it clear on the webpage? Short paragraphs spaced out with consistent style, font and formatting with make it easier for readers and easily identifiable as your brand.
Having a meta-description (meta-tag) ideally 160 characters long will help ‘draw’ users in from the search page. Again, make this snappy and eye catching. A catchy title helps too. Think great headlines, not tabloid puns.
After you have written your blog it’s now time start optimising the page for your friend Google. Don’t cram keywords, be subtle, if the content is good enough you won’t need to stick in the relevant tags.
Remember great content stems from great writing and fun and creative articles.