Studies reveal that B2B and B2C blogging actually increases leads (tweet this) . As said in “What is Content Marketing“, blogs are an important tool in drawing traffic, and it provides a platform on becoming an informative authoritative figure which is an essential part of your marketing strategy.
How often you blog for your business depends on your company and your clients needs. Whether it’s ten times a day or per month, blogging depends on what is it you are trying to promote and sell; and ultimately how relevant and optimised your content is.
Blog posts are easy to be shared on Social Media like Facebook and Twitter, making it very consumer friendly for these large audiences. Looking at your competitors’ social network and seeing their approach is valuable in determining how much you should post. Once or twice a week is a good start. Hundreds of posts will get easily annoying for readers, so start small and increase naturally with demand.
Blogging, like with content marketing, is an organic process. You are finding your way with your users, what they like and creating content that will entice and entertain them. How often you blog will come as you understand and engage with who your client is.
We know blogging actively increases sales, if your sales rates are high, you might have a frequency that is different from another business who works at a slower pace. In the end, blogging frequency depends on your business and users. However, it is essential for any business.