At evolve when we discuss Content Marketing with our clients and identify their favourite websites, we then explore the reasons they like those sites. It can be the interesting images, infographics, or blog; or even their interaction with Facebook or Twitter accounts.
Any of these reasons that attract and entertain website customers is considered a good ‘type’ of content. The visual media displayed on your website isn’t just there to show off your flashy design, it is there to draw traffic. Remember, Content is King.
Content Marketing Types
If you are a small or medium sized business who feels overwhelmed with the content aspect of marketing, don’t worry, you and your website are probably already doing what we at evolve recommend: containing texts, images, testimonials or a newsletter.
These are all different types of content marketing, however if you feel that they lack the relevancy for attracting in your customers than it’s worth noting why, and taking a fresh look at your business.
By understanding your business objectives, discovering your exact target market, creating personas to match these, and publishing content you believe will retain and attract new customers, this is content marketing.
Not all types of content marketing are needed for your business, but some are essential. Here are our top 5:
1) Blog/Guest Posts
Blogging relevant interesting articles about your industry will make customers trust you and reinforce your brand. Guest bloggers by industry specialists will also keep customers returning and help broaden your audience. Blogging daily or weekly of short pieces with snappy and succinct writing is a must for the content marketer.
User experience studies show that site viewers react more to images than words. Creating powerful images with great design will help you spread your message and impress your followers (tweet this) .
Everyone loves infographics, right? A design led graphic that communicates with words and imagery, giving easy to access information on sometimes complex ideas is the most relevant use of content now.
Short videos showing a fresh insight to your business is a valuable content tool. By publishing interviews, guides or testimonials you can communicate a individual side of your business.
5) Case Studies
Showing off your skills is a sure way to help customers understand how your business works and trust your capabilities. Don’t be afraid to brag, as they say, if you’ve got it, flaunt it!