What began in ancient civilisations with simple cave paintings depicting animals and shapes to tell stories, has evolved into into cutting edge visual design to communicate to one another.
Since the advent of the internet and digital design we have transformed dramatically not only our tools but also our understanding of visual communications. Where we once relied heavily on print and traditional media for brands to communicate information, we now use the digital landscape to convey our messages.
But does that mean conventional forms are dying?
Many industry insiders argue that traditional marketing is dead. They believe that buyers are no longer paying attention to TV or radio, billboards or flashy print branding. They are instead finding information via the internet.
As proven with Inbound Marketing, people make decisions on purchases by finding information that is helpful and relevant to them. Through social media we can look, discuss, and discover products or services that we need without the need of persuasive advertising.
We are more savvy about spending our money, and we tend to trust brands that have been under the scrutiny of others in our social sphere.Commentators argue that because of this, previous forms of communications are fading into obscurity, yet the problems that presents itself to businesses, designers and marketers are, ‘do we have the language to keep up to speed with our communications?’
Inbound and traditional marketing
Even though it may appear that content/digital/information marketing are in constant flux with new changes or trends appearing with every tweet, digital and traditional marketing can and do work together in creating a successful business brand.
Here at evolve, we believe that both these forms complement each other greatly because inbound marketing relies on both online and offline platforms working together.
Offline media is an essential part of any marketing strategy
Offline media, such as brochures and leaflets, is part of “paid media” in an “owned, earned and paid media” strategy. Once traditional outlets were the foundations of all marketing campaigns.
Now, this traditional form has become less important but it is far from dead. In fact, it is proven that paid media acts as a catalyst within the marketing strategy that feeds and works together with ‘owned and earned media’ complementing your overall marketing strategy.
With all the new changes to our marketing speak it may be difficult to decipher what will remain current and what is the soon-to-be forgotten jargon. Yet here at evolve we believe that traditional methods are still an important part of any strategy; with the ultimate emphasis on user needs and desires (tweet this) .