SEO is essentially for your site’s marketing. It’s how you and your service will show up and be discovered by many people out there looking for whatever it is you want them to buy.
Whether it’s wildlife or finance information, your industry, product and customer will have it’s own customised content that search engines will crawl through to find the most relevant content. Keyword research is important to SEO because without the right words, phrases or questions in your content, these search engines will not rank your site high.
We at evolve realise that digital marketing and more importantly Inbound Marketing, is the most superior form of business marketing. Modern customers do not rely on TV adverts or traditional sales techniques to find products for themselves. Most customers will use search engines to find information about a product or service they are looking for, highlighting the importance of keyword research.
They will input a phrase or a question to allow search engines to find the relevant content for them. So if your website has no keyword research done there to draw customers in, it will be lost. Having an optimised site will draw traffic, and more importantly the right traffic. It will allow you to understand what your customer is thinking, making it easier for you to attract, convert and close.
Remember your customer is savvy; they search and edit according to what they are looking for. If your site is optimised with the right research on phrases, adapted for all types of arrangements, it will keep ranking your site in their search results. Ultimately, giving you credibility again and again.
In the end, finding the right keywords and having the relevant content for SEO won’t transform your business completely either, but it is one of the most vital parts of your marketing strategy.