Responsive web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.
As the user switches from their laptop to tablets, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This eliminates the need for a different designs that match each platform that is release to the marketplace i.e. Smartphones, tablet etc.
At evolve we know that as more people use mobile devices as a way to access websites, it is imperative that your website ‘respond’ to the sizing and abilities of each of these user’s devices. Today’s customer is technological savvy and will demand more features from your website.
If your customers are not using mobile to look at your site it doesn’t mean they never will. Look at your web analytics, are your customers using mobile to access other sites? If they are then it is likely they will expect similar media from yours.
Responsive web design can utilise current technology that makes your website look good both on desktop and on mobile or tablet. The obvious differences such as smaller screens, meaning harder to read content, must be taken into account in today’s web page creation. Remember, your goal is for a seamless user experience, and this happens when a consistent format is used through all devices.
Customers familiar with your website’s design will respond positively. We at evolve believe that a uniform responsive web design, accompanied with a single URL for your content is very important in terms of SEO. Meaning, a single URL will allow Google to index your site more effectively, because reduced redirection of Google ‘spiders’ in searching will, ultimately, rank your site higher.
In the end, what really matters is how well your website converts. By using responsive design to increase the focus on smartphone and tablet users while still addressing desktop users, the overall conversion rate for your site will likely increase.