Having a good understanding of Search Engine Optimisation (SEO) is essential to the kind of content you create. By understanding what type of questions your customers are asking online, good SEO marketing will understand this and draw the customer to the intended content.
An Inbound Marketing Strategy has been proven to be the most effective marketing method online. It focuses on creating quality content that pulls individuals or groups towards your product or service. Inbound Marketing means having your brand appear whenever a search is performed online, be it a paid advertisement (PPC) or natural search (Organic) engine listing.
In the past, SEO use to be about keywords and links, however as Google algorithms become more complex and intelligent, providing keywords is not enough to guarantee search engine ranking. The challenge for your Inbound Marketing Strategy now is to determine what the customers intentions are through their search and to optimise your website to accommodate them.
Here at evolve we know that without an effective and intelligent SEO strategy your potential customers may not find you. In the end, clear personalised SEO of your content within your strategy is crucial to your online marketing (tweet this) .