The difference between Inbound and Outbound Marketing in an online marketing strategy is to imagine one ‘pulling’ the customer in, while the other, outbound, tries to ‘push’ the product on the customer. Traditional forms of outbound marketing are the annoying junk-mail either through your door or in your inbox, product placement ads through TV & radio or banner advertising flashing at you on a webpage.
We at evolve know that these outbound marketing methods have higher cost with lower conversion rates. Inbound marketing knows who the customer is and what they want (tweet this) . This provides the right information to publish in order to attract the right customer and eventually convert them. The days of Ad-men praying for leads, hoping their tricks have pulled off and grabbed the customer are fading. A new type of content marketing, based on customer needs and individual persona, is an interactive marketing that both helps the customers and your business.
Customers come to you, because you have targeted information that is valuable to them through channels such as: social media, blogs and search engines. They are entertained and educated by your content. They don’t feel pushed into uninteresting products, instead they are actively seeking information that will help them.
Traditional outbound marketing saw that products must be pushed on customers. In other words, ‘We’ll tell the customer what they want’. This intrusive method of delivery has become less successful as intelligent customers has caused a dynamic shift in consumer power. This has lead modern marketing strategists to discover what the customer actually desires.
By discovering this, inbound marketing has become the most effective type of marketing. Because of the evolution of the consumer, marketers believe that they should ‘earn their way in’ rather than pushing themselves on the customer. Tactics of matching the right content with your customer’s interests, drives traffic that you can convert, close and delight over time.