So how can an email template help me?
evolve were asked by our client about the benefits of email marketing and if it worked. When we looked at the elements we were designing/building for them in their foray into the digital world we felt it was like the final piece of the puzzle. We set about designing them two email templates to use. The first email template was for daily use and this would be their special for the day or their ‘Daily Madness’ discount and the second email template would be an exclusive that would be run within that month.
Each email template would carry the new refreshed identity and it would mirror the design, look and feel of the website. The intention was to enable Nolan’s upload the information to the website themselves then redirect people to the site from the email marketing campaigns they ran.
