This was our first outing of a campaign that would run in conjunction with an eCampaign
Our client was quite precise about what they wanted: Increase my database and use social media to get my message out there whilst also growing the fan base. Once we sat down and trashed out what was required and how we would set about achieving this, we then broke it into three milestones:
Use in-store marketing to drive customers to the Facebook page where they can sign up for the offer
This would increase the ‘Likes’ and in the process gather email addresses for the database
Use the new database to send out the vouchers via a mail server distribution so we could manage and track the responses
When we started we had 7,468 followers. After the first rotation our followers increased up to 9,246 followers. An increase of 24%
