All posts in Social Media  ⁄ ⁄

Posted on:March 1, 2011 Categories: Facebook

Eddie Rockets : Sweet Potato Fries

This was our first outing of a campaign that would run in conjunction with an eCampaign

Our client was quite precise about what they wanted: Increase my database and use social media to get my message out there whilst also growing the fan base. Once we sat down and trashed out what was required and how we would set about achieving this, we then broke it into three milestones:
Use in-store marketing to drive customers to the Facebook page where they can sign up for the offer
This would increase the ‘Likes’ and in the process gather email addresses for the database
Use the new database to send out the vouchers via a mail server distribution so we could manage and track the responses

When we started we had 7,468 followers. After the first rotation our followers increased up to 9,246 followers. An increase of 24%

Posted on:February 24, 2011 Categories: Facebook

Can you guess the average age of a Facebook user?

With so many people asking the question about Social Media and how, or if, it suits their business . . . take a look at the latest statics to see if your target market fits into this age profile.

 

 

Posted on:December 15, 2010 Categories: Social Media

How the world searched and tweeted in 2010

Yes, it’s that time of the year again!  The “best of” articles are starting to pop up around the web [like this one!]. Twitter and Google have been the first to compile their years information, with a couple of impressive releases. The interesting thing here is when you analyse both Twitter’s trending topics and Google search terms it gives us a picture of the year to date and the major events and trends from around the planet. As you’d expect, many to the top topics of the year appear in both reviews. Let’s have a look at the two…

Google

This year Google Zeitgeist has published a Year in Review Video along with Zeitgeist for the first time!  In 2010, Google search got almost 20% new queries every day.

[youtube=http://www.youtube.com/watch?v=F0QXB5pw2qE&w=620&h=373]

With Zeitgeist, Google have collaborated with Fi to create a slick interactive HTML5 data visualizations, bringing the biggest search terms to life. You can compare the popularity of, for example, the Winter Olympics vs. the Haiti Earthquake by measuring users search query volumes for the whole year, or a segment/month. You can even break the information down to region or country. All in all a very comprehensive tool, what would the internet do without Google!

Twitter

Even messages with only 140 characters or less can have quite an impact! Twitter have had more than 25 billion tweets sent in 2010. It’s 2010 Review has a five category selection from the ten most powerful tweets, to the top trending topics.

The trends were tracked by a computer program that recognizes the most talked about topics in tweets in real time and reflect the most meaningful events for Twitter users throughout the year.

Posted on:November 26, 2010 Categories: Social Media

Social Roundup 15.11 / 26.11

Well it’s been a few weeks since our last social roundup, so here’s the best bits from our facebook and twitter feeds.

Facebook

Skateistan
Skateistan is Afghanistan’s—and the world’s—first co-educational skateboarding school. Operating as an independent, neutral, Afghan NGO, the school engages growing numbers of urban and internally-displaced youth in Afghanistan through skateboarding, and provides them with new opportunities in cross-cultural interaction, education, and personal empowerment.

The First 47
The creative footprint of Dublin-based designer, photographer and filmmaker Alex Synge.

World Gesture Guide
World Gesture Guide, clean and fun design- check out the gesture for Ireland- yikes!

H-57 Creative Station
The Force of Typography

20 Things I Learned About Browsers and the Web
A collaboration between Google and Fi, the piece is built in HTML5 to bring out the best features of the open modern web, while representing well-loved aspects of reading a book, such as feeling the heft of a book’s cover, flipping a page, or reading the book even after disconnecting from the Internet.

Star Wars Augmented Reality: TIE Fighters Attack NYC!
Test footage from an early version of Star Wars Arcade: Falcon Gunner, the first augmented reality Star Wars game. Available on iPhone.

Oliver Jeffers ‘Heart and the Bottle’ iPad Picture Book App
Bold Creative have produced a new interactive iPad picture book app of Oliver Jeffers ‘Heart and the Bottle’. Read by Helena Bonham Carter.

Beginnings of Space Travel – today and tomorrow
This is a few years old from Werner Reiterer, but it always makes us laugh.

London 80 Gigapixels
7,886 individual photos were stitched together to form an 80-gigapixel panorama of London, making it the largest photo in the world.

The State of the Nation
This video sums up the nations mood at the moment . . . However it’s guaranteed to bring a tear to your eye!!

Unevolved Brands
Interesting study of well known Brands & Logos in simplified form. See how many you recognise.

Twitter

iTunes Revamp
What We Wish Apple Would Do With iTunes.

The Sheep Market
A collection of 10,000 sheep made by workers on Amazon’s Mechanical Turk.

Flash ain’t dead yet
10 Interactive Music Videos powered by Flash.

evolve and Movember
Fine moustachery and immaculate grooming doesn’t grow on trees. Donate to our team!

Polychord
Music app for iPad.

Tim Burton & Twitter
Tim Burton uses Tweets to fuel his new storytelling project.

Posted on:October 8, 2010 Categories: Social Media

social roundup 04.10 / 08.10

Our weekly social media roundup – the best links from our facebook and twitter feeds.

Facebook

You Were In My Dream
You Were In My Dream is an interactive installation created by Isobel Knowles and Van Sowerwine. It premiered at Experimenta Utopia Now, Feb 2010 in Melbourne, Australia.

Quick Tour – Google TV
Developers are lining up in droves to announce their apps for Google TV. So far there have been announcements from Twitter, Pandora, CNBC, Vevo and Netflix.

Pano Device (computerless computer)
The Pano Device is a computer with nothing inside it. It contains no CPU, no memory, and no software; all of that stuff resides on a Pano Manager server, which hosts the OS and virtualizes it to the Pano Device. This two-inch tall device is projected to cut business computing costs by 70%.

‘Man Up’ by Ed Barrett
According to www.itsnicethat.com, Ed Barrett was told he could never be an animator due to the inaccurate representation of the human form in his drawings. Well, his film ‘Man Up’ begs to differ.

J Mays: What I’ve Learned
While this article is nearly a year old and primarily about automobile design, the words of Ford’s chief designer J. May are relevant to any designer and/or human being.

twitter

The Guardian and Observer Film Season
Wieden + Kennedy’s new ad for the Guardian/Observer features references to 26 different films: can you spot them all?

Flux
A short film installation by Istanbul based animator Candas Sisman

Creative Review at Offest
Article about offset2010, taking in talks from Farrow, Carson, Dadich & Lance Wyman.

Studio AKA – Love Sport
If you haven’t already seen them, check out the brilliant ‘Love Sport’ adverts

Smartphones OS
Picard prefers Android.

Christopher St. Leger.
Paintings by the man himself.

Bakers Tweet
Even bakers can tweet!

Tilt iPad Case
Rather tasty, but €85??

Also -
Interesting infographic map on the 2010 Social Networking market share.

A bizzare Plastic surgeon’s business card.

10 Redesigned Movie Posters Inspired by Men’s Style.

A Parisian flat containing €2.1 million painting lay untouched for 70 years.

Posted on:October 1, 2010 Categories: Social Media

social roundup 27.09 / 01.10

Our weekly social media roundup – the best links from our facebook and twitter feeds.

Facebook

Where Good Ideas Come From
With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen?

Bernardos Installation
Charity uses innovation to get your money. Giant magnet installed to collect your coin donations to charity.

Illustrator Tomek Karelus
Cool and morbid illustrations by Tomek Karelus, a young illustrator from Poland.

Fancy some grass?
We just laid the new floor in the ‘RevolveR’ snug and it certainly brings the outdoors indoor. Pop in anytime to see it, or mow it if you like.

Harry Hill
Here’s a surprise for most: Comedian Harry Hill is an artist. The biggest surprise was that his stuff is actually funny!

Touch
The White Rabbit is an interesting motion project directed by Alex Trochut & Physalia Studio for MTV 55DSL.

twitter

Boys & Girls
Rory Hamilton of Boys & Girls rightfully wishing he didn’t contribute to a recent edition of IMJ magazine.

Glastotag
Creating the most tagged photo – ever!

PivotDublin
Pivot Dublin | World Design Capital 2014 Launch Day.

Ted Vasin
Drawings by Ted Vasin – the attention to detail is amazing

BlackBerry PlayBook Revealed
RIM’s Answer to the Tablet Boom.

What is the Tipping Point?
How close is science and its thinkings to what we create as a designer?

Posted on:September 24, 2010 Categories: Social Media

social roundup 20.09 / 24.09

Our weekly social media roundup – the best links from our facebook and twitter feeds.

Facebook

Nissan: Innovation for All, Polar Bear
The “Polar Bear,” a highlight of the “Innovation for All” campaign as it previews the Nissan LEAF. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help; the owner of an all-electric Nissan LEAF.

REFRESH DUBLIN | Science Gallery
If PowerPoint is the answer, it must have been a stupid question.

Noah Harris – Brother “Architect/Cafe”
New campaign for Brother directed by Noah Harris. Post Production by The Mill.

Pencil Sharpener
Dalton Ghetti, a carpenter living in Connecticut, makes works of art but not with your usual tools, he instead focuses on pencils, or rather pencil lead.

Arthurs Day 2010 @ evolve
Evolve shenanigans in the revolver snug.

twitter

So you need a typeface?
So you need a typeface is an alternative way on how to choose fonts (or just be inspired) for a specific project, not just by browsing through the pages of FontBook.

Tomer Hanuka
We’re looking forward to seeing this speaker at Offset 2010.

The Anatomy Of a Business Card
A collection and variations of business cards.

Inside the office of Facebook
Many of you may have seen lots of pictures and videos from the Google office. Facebook have a decent office too.

Posted on:September 16, 2010 Categories: Social Media

Social Media Platforms for your business

Being such a large part of our daily lives, social media will continue to evolve both in appearance and offerings. However, it’s unclear whether this means that the social media we know and love [Facebook / Twitter / LinkedIn] will be replaced by entirely new platforms, or whether it will develop to a more robust platform, giving more complex actions to the user.

Social Medias give you a direct feeds from a users brain – a way to gain information. Think about the information that they hold about you. Facebook knows what you like and dislike, LinkedIn know your work history; it’s all data, and advertising loves data. With all this data available, small businesses will need to find their ideal audience and market strategically. With smaller budgets, return on investment will be key.

With marketing and advertising getting more astute about how to use social platforms, it will start to put demands on these platforms to provide more feedback and services. At the end of the day advertising on Facebook or Twitter are tools for a business to ultimately drive customers back to their home sites.

One of the biggest mistakes small businesses make is not supporting the content they’ve already created. Small businesses can convert traditional content [from their website / brochureware etc.] for use on their social networks. But you still need to approach social media with a genuine goal. Take small monthly steps like getting one sale via LinkedIn. Small businesses will need the use of these networks as vehicles for their brands and as platforms to build customer relationships.

So how will small businesses use social media in the future? In-stream advertising has been gaining popularity as a way to support social networks to better target buyers. Here are a two new advertising options for social media and App audiences.

Ad.ly

 

Ad.ly enables you to monetize the valuable content you are producing in streams like Twitter, Facebook and MySpace. Ad.ly pays you to send an ad to your followers on behalf of brands you love (like an ad unit placed inside your stream). You approve each ad before it’s sent, and every ad is disclosed as an ad to your audience.

iAds

[youtube=http://www.youtube.com/watch?v=a-_xa_m7MXU&w=620&h=373]

iAd gives brands what they’ve been waiting for: access to the global audience of iPhone and iPod touch users, enhanced targeting, premium creative and robust measurement. Nissan used iAds for the New Nissan Leaf,  integration for iPhone and iPad. Just like the iPhone app store, there will be a simple revenue split. Developers will keep 60% of revenues, however, rather than the 70% they are awarded for iPhone apps. In return, Apple will host and deliver all of the iAds.

Posted on:August 17, 2010 Categories: Social Media

Does Social Media work in a B2B environment?

Not so long ago, social media seemed so new and different that it was treated as an appendage of sorts or a kind of marketing that should be tried only by “experts.”

While that view still exists to some degree today, it’s become clear to many that social media is no longer marketing’s new thing. It’s now simply part of the way we do marketing today. Traditional marketing tactics such as advertising, referrals, and public relations are still very important, but social media tactics have now become a part of everyday marketing’s fabric and need to be considered at the strategic level of your marketing decision-making process.

It is true to say that in a retail environment it works exceptionally well . . . be it a department store, restaurant or a travel agent – tangible results can be monitored. How then can the results be monitored in a business to business environment or is it simply a new way or raising your profile?

Posted on:July 9, 2010 Categories: Facebook

10 Green Bottles

10 green bottles sitting on a wall… how about bottles of beer sitting in your hand?

If you like our page you’ll automatically be in the draw to win a case of beer to cool yourself this summer!

Draw will be made at 5pm, Friday 16th July 2010

We’ve Moved!


From 34 Lower Leeson Street to
79 Fitzwilliam Lane, Dublin 2 - grab ur Mac and go.

So we entered and won and now have lovely new offices at 79 Fitzwilliam Lane.
Our phone number, email and personalities are the same but you might want to update our address.

No animals, insects or staff were harmed in this move.

Come by and visit soon.