Architecture Ireland is the official journal of the Royal Institute of Architects in Ireland. Its objective is to be a forum for excellence in architectural practice, featuring the work of RIAI Registered architects in Ireland and abroad. Published six times per annum, Architecture Ireland is Ireland’s premier architectural magazine and an award-winning publication. In 2010 the magazine won a prestigious design award from the Institute of Designers in Ireland.
Your mission should you choose to accept . . .
“Help me bridge the gap” is the question that was put to us some months back by Gerry Murphy, owner of Nova Publishing.At the time Gerry was able to foresee the problems that he was facing when he went to sell advertising space into a market that had been hit hard by the current recession. He needed to engage his customers and broaden his horizons a little more in order to achieve this.
Bring it on!!
‘Let’s take the magazine online’ we said. ‘Imagine we can have the pages turning as a normal magazine would – except we can add interactive elements for your advertisers and suppliers alike’ Gerry loved it and we set about creating an eZine for the printed version just after we sent it to press.
Did it work?
One of the features that we added took off like wild fire in an area that everybody least expected it! Basically, images showing or relating to manufacturers or suppliers, had up until now a mere mention in editorial pieces. But with the new added interactive pieces highlighting these companies or individuals as a pop-up feature, we were able to open up a new outlet that increased not only the business subscribing to the eZine but new interest from countries far afield who wanted to subscribe to the printed version as well.
Check out the latest on-line version here: Issue 255