What is the challenge the client set in their brief
What solution did we come up with
Once finished what did we achieve
Simple but true ‘Joy is’ The latest campaign for BMW simply looks at the experience of driving this marvelous car.
On behalf of our client we needed to prepare the adverts for press so they could be distributed successfully via: QuickCut, Printsure, ADS, FTP or email.
Our automated solution allows us to profile, optimise and validate the adverts to match the publication(s) we are sending them to. All images are resampled to the correct resolution and the correct profiles and fonts are outlined to omit the risk of a type reflow. Each newspaper generally has its own profile but in addition to this, we have generated our own .icc profiles to match the CMYK FOGRA27 (ISO12647-2:2004) & RGB (1998) press settings. This gives us the extra flexibility to maintain consistency with everything we do.
Having also calibrated all of our printers, scanners, large format plotter(s), cameras, monitors and in-house stock used for proofing we can give a 100% guarantee that every advert will be delivered in the correct fashion.
As you know we are a design house, we love tactile cards that are nice to touch, feel and smell! We usually have a number of design briefs that result in quite crafted print solutions.
This year we have jumped a little deeper into interactive solutions that can be just as creative and enjoyable to work on. Here is a little promotional sample we worked up for ourselves, these eCards are sent out through a mailserver system as html files that then link to a url that contains a flash based movie. The amount of views that have come back through our analytics has taken us by surprise and maybe flash is not so dead after all, much that Mr. Jobs would argue the opposite. All points considered I think there is still a place for flash and maybe eCards is one of those places.
So if you are in the market for an interactive card this year, get in touch, we are willing and able. If you decide to stick with the postal route, then give us a call we’re good at that too!