Question

This isn’t your usual creative design company website, why?

Answer

Instead of asking our clients to explore our portfolio, ensuring they know just how amazing we are at design, we have decided to do things differently and supply them with the right information that people want in a concise, efficient and presentable manner.

We all know that the online arena is constantly changing and changing fast! As a strategic visual communication company, we need to practice what we preach. Since Google have been instrumental in bringing about creative content marketing to ensure customers get what they are demanding, we will follow Google’s lead and present our knowledge in a unique way.

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This isn’t your usual creative design company website, why?

Answer

Instead of asking our clients to explore our portfolio, ensuring they know just how amazing we are at design, we have decided to do things differently and supply them with the right information that people want in a concise, efficient and presentable manner. We all know that the online arena is constantly changing and changing…


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Which Elements are Needed for a Successful Website Design?

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Website design can be difficult to get right. Without an effective design, your website faces performing poorly and having negative results on your Google Analytics metrics such as a high bounce rate, low time spent on the site and low conversion rate. For many brands that are designing their website for the first time, it…


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What are the Disadvantages of Cloud Computing?

Answer

Although there is generally a lot of praise given to cloud computing services, it does not come without it’s distinctive down sides. Like all business decisions that have to be made, you often have to take the good with the bad. However, it’s important to take both the pros and cons of a new service…


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Does shared hosting affect my website’s ranking?

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There has been much debate as to whether a company’s choice of web hosting provider can affect how Google or other search engines rank a website in their search engine results pages (SERPs). According to some, your hosting provider would have little impact on how your website would rank. However, there are some factors that…


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Should a Developer use a Content Management System?

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Some web developers would more than likely argue that a content management system (CMS) is built in such a way as to eliminate the need for coding, therefore, cutting out a major part of a web developers job entirely. However, there are still many benefits of using a CMS if you are a web developer….


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What is a Web Framework?

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Web development or web application frameworks refer to a set of resources and tools available to software and web developers. These frameworks give web developers the ability to build and manage web applications, web services and websites.   What exactly is a web framework? It is a software framework that was developed in order to…


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What is the Difference between Dedicated and Cloud Hosting?

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In a modern society where individuals and companies rely on computing for a number of different activities and reasons on a daily basis, it is important that there is an environment where we  can host our data that is safe, secure and easily accessible. The choice between going with a cloud hosting provider and investing…


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What is JavaScript and how does it work?

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For many companies setting up a website for the first time or maintaining an existing one, web development and the processes involved may seem like a foreign concept to those unfamiliar to it. With a diverse library of web development terminology and the coding skills needed, it is easy to get confused by this area…


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Is Cloud Hosting better than Shared?

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Companies have a wide range of choices available to them when it comes to hosting their website. But which is the best choice? Cloud hosting as a service has been growing considerably over recent years with many companies adopting these services as a platform to store their data and websites, but is cloud hosting better…


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What is the advantage of Big Data analytics?

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Big data analytics is a very important tool, which enables companies to analyse all data relating to their customers and the market sector in which they operate. As this data contains a wealth of information concerning the brand, products, customer service satisfaction and customer sentiment, many companies have adopted the use of big data analytics….


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How Secure is Cloud Computing?

Answer

Companies of all sizes have turned to cloud computing systems in recent years in order to create a more effective and efficient work environment. In a recent post, the concept of what cloud computing services are and what services they deliver was discussed. To recap, cloud computing refers to the ability for companies to store…


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Market Research: Qualitative and Quantitative research methods

Answer

Market research has always been important for businesses to carry out when evaluating the performance of their products or services and the overall performance of their market sector. However, it is also a very important tool that provides a business with insights into customer and target audience behaviour. When conducting market research, businesses tend to…


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Responsive design vs adaptive design – which is best for your business?

Answer

Both responsive design (RWD) and adaptive design (AWD) were designed in order to address the issue of rendering websites for mobile devices. As the use of mobile devices has grown considerably over the last few years, it is imperative that websites are optimized to perform on these devices. Responsive and adaptive design aim to improve…


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What is the value of a long term content strategy?

Answer

Content marketing can be one of the best ways of attracting customers to your site with relevant content and information and has become a vital part of many companies marketing strategies. Creating great content can encourage loyalty and trust among your customers and help to build high quality relationships. It is a marketing approach focused…


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How do I measure ROI from content marketing?

Answer

As many brands have proven over the last few years, content marketing can be a very effective marketing strategy. However, many marketers have found that quantifying a return on investment (ROI) for content marketing can prove to be challenging. Unlike other areas of marketing, a content strategy may not achieve an immediate turnaround on investment…


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What is a cloud computing system?

Answer

A cloud computing system refers to the ability to store and access data and programs over the Internet. This service is generally supplied by a third party company and means that instead of having your computer hardware and software sitting on your desktop, or inside your company’s network, it can be accessed on any device…


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What are long tail keywords?

Answer

Keywords are a very important part of both search engine optimisation (SEO) and search engine marketing (SEM). A keyword is generally a word or phrase that has a particular significance to your business and website content. These keywords are used by website users on search engine results pages (SERPs) in order to find the information…


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Adaptive web design – What is it and when should it be used?

Answer

After a recent Google update in April, all websites are being pushed to become mobile friendly and to be designed with target audiences across a range of devices and platforms in mind. This comes as no surprise considering the amount of mobile devices being used to access the Internet. For this reason, it is important…


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How often should I create new content for my website?

Answer

When engaging with a content marketing plan, the common questions that businesses ask include: How often do I need to update my content? How often should I be publishing new content and what is too much? The answer to this question is that “it depends.” There are many factors that affect the frequency in which…


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What are the common pitfalls of website design and how can you avoid them?

Answer

A lot goes into the design and development process in order to create a website that has functionality, easy navigation, coding integrity and accessibility. A website not only needs to be located easily by search engines but also needs to engage its users and stimulate conversions.   When creating a website from scratch or redesigning…


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What is CSS?

Answer

CSS is an abbreviation for Cascading Style Sheet. A cascading style sheet is a tool used by web developers in order to create a consistent look and feel throughout pages on a website. It provides you with more control and options for layout and design than HTML.   Style sheets have been used in website…


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What are the offline marketing techniques and strategies that still work?

Answer

In the modern digital age, it is very easy to jump straight into using online marketing techniques for brand awareness and promotion and completely disregard traditional strategies. However, it is important to remember that offline marketing methods are still very effective and relevant for marketing today.   The right marketing strategy for your company is…


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What is Keyword Stuffing?

Answer

Keyword stuffing, also known as keyword density, refers to the SEO practice of overloading webpages by inserting a large amount of keywords into website content and meta tags in order to attempt to increase the page’s ranking in search result pages. SEO encourages that you ensure to use relevant keywords on your website which is…


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What is A/B Testing?

Answer

A/B testing, also known as split testing, is the process of comparing two versions of a webpage in order to assess which performs better. By showing variation (A) to one set of customers and variation (B) to the other at the same time, your company can evaluate which version performs better against the metrics that…


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What are Meta Descriptions? How to use them properly

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A meta description is a HTML element that appears in a web page header and gives a summary description of the content that is on a web page. It is placed after the title tag and before the meta keywords tag in the HTML code of a web page. It is the small snippet of…


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What is a CMS?

Answer

A Content Management System (CMS), sometimes also referred to as a web management system can be defined as consisting of software applications and tools that allow a company to create, manage, edit and publish their online content. Many of these software applications are free and run on a web server so there is no need…


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Is eMarketing and eCommerce the same thing?

Answer

eMarketing is any type of marketing that is carried out online, with the use of website or other online tools and resources. eMarketing can include; blogs, social media, direct email campaigns, ads, videos and much more. eCommerce or electronic commerce, is a term for any business type or commercial transaction that involves the transfer of…


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How will a Buyer Persona boost my Content Marketing Strategy?

Answer

A buyer persona can be defined as a semi-fictional representation of your ideal customer. Buyer personas are examples of the real buyers who influence the products and services that you market. What can Content Marketing be defined as? Content Marketing can be defined as a strategic marketing approach that is focused on creating and distributing…


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How often should I email my subscribers?

Answer

One of the most common questions that is asked by many business owners is how often should I email my customers or subscribers. There is no significant answer to this question because it really depends on your service or product. The best way of finding out what works best for your organisation is by testing…


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Traditional Marketing strategies you can’t afford to ignore

Answer

Even in today’s era of online marketing methods, traditional marketing methods are still very practical. Recent advancements and improvements in technology, combined with a better understanding of digital marketing, have considerably altered the marketing process. However, some of the traditional marketing techniques that were successfully used in the past, are still very much present in…


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How long will it take to see results from SEO efforts?

Answer

The primary goal of any SEO programme is to move your website pages to the top of Google’s ranking. This is not the most important aspect, however, because it does not necessarily mean that you are going to get traffic, leads and customers. The main aim of SEO should actually be customer loyalty. Once you…


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What is thought leadership?

Answer

Thought leadership can be defined as an entry point to a relationship. It should help start a relationship where there is no existing one, and it should intrigue, challenge and inspire your audience and potential audience. Thought leadership should be implemented when your business or organisation is being challenged to deliver the answers to the…


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What Is A Bullseye Customer?

Answer

A bullseye customer is the main buyer persona of any business or organisation. It is your perfect customer, the customer who absolutely needs or wants your product or service. It is the customer who is hardest to reach but who is highly valuable and worth the most, in comparison to your other customers. A bullseye…


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What Is A Mobile Marketing Campaign?

Answer

Throughout the years, Mobile Marketing has evolved from the mobile phone being used only for phone calls and text messages, to it being used to engage on an always-on basis nowadays. What exactly is a Mobile Marketing campaign? A Mobile Marketing campaign is a campaign that is used for businesses and organisations to make contact…


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What Is Mobile Marketing?

Answer

Mobile marketing is marketing on or with a mobile device, such as a smart phone. It is the use of the mobile medium as a means of marketing in order to distribute any kind of promotional or advertising messages to customers through wireless networks. Mobile Marketing has evolved throughout the years, from the mobile phone…


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Why is SEO still seen as a bad topic?

Answer

There are two types of SEO; white hat SEO and black hat SEO, unfortunately the latter of the two has given the SEO industry a bad name. Google recognised this was happening and so released the algorithm that saw high ranked websites drop off like flies due to the bad practises. Black Hat SEO This term…


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Mobile App vs. Mobile Website – What’s the difference?

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It’s no secret that users are accessing the Internet through mobile devices more and more. This is due to the ever-growing technology from smartphones, tablets and now wearing technology such as Google Glass and smart watches. Mobile marketing is the process of making your marketing accessible to mobile users. Both Mobile App’s and Mobile websites…


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Where do I start with my content marketing strategy?

Answer

Having a content marketing strategy is critical for search engine optimisation, especially since Google introduced the Hummingbird Algorithm update. It is very easy to dive straight into writing content and blogs without researching and planning. Having a strategy in place that delivers high-quality content that can attract consumers to your business is a key component…


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What Is A Buyer Persona and How Do I Create One?

Answer

A buyer persona is a semi-fictional representation of your ideal customer. Buyer personas are examples of the real buyers who influence the products and services that you market.   What Does A Buyer Persona Clarify? Essentially, a buyer persona is created after detailed research into the behaviour patterns of your current customers has been carried…


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What is the difference between Internal and Inbound links?

Answer

Both Internal links and Inbound links are a valuable part of SEO strategy. These are both essential links to have on your website however they are different and its important to know the differences. Inbound Links Inbound links are links that come from other websites into your website, these are known by Google as a…


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What Is Big Data?

Answer

Big Data refers to a massive volume of both structured and unstructured data. This data is so large that it is difficult to process using traditional database and software techniques.  


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What is the difference between Content Marketing and Inbound Marketing?

Answer

There is confusion among Digital marketer’s on what the difference is between content marketing and inbound marketing, many believe that it’s the same meaning with two different terms. They both have different meanings and functions however content and inbound marketing have a deep working relationship with each other. Content marketing is one of the tools…


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What are the types of Sitemaps available?

Answer

A sitemap is a list of pages contained in a website that is available for the user and search engines to navigate a site and find the content they are looking for. Visual sitemaps come in all shapes and sizes but in terms of web code there are only two types: XML and HTML. What…


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Google’s Hummingbird update is all about semantics, why?

Answer

Google’s latest evolution to its algorithm technology, called Hummingbird, has had a dramatic effect on the way marketers look at digital communications and SEO. These changes have brought about a new way of thinking and methodology in how websites deliver and market their services or products. Leading the digital design industry to become better at…


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What is a Call-To-Action (CTA) ?

Answer

A Call-To-Action or CTA is a marketing term to describe a banner or a button on a webpage that encourages a customer to act by either submitting their email address or filling out a form. They are used as part of a marketing strategy of getting a customer one step closer towards purchasing your product…


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What is the difference between business drivers and business objectives?

Answer

A business driver is a measurable resource that drives performance to achieve maximum profits for a business. Business Objectives can be seen as ‘How much’ or ‘By when’, where drivers can be seen as ‘what influences’ these objectives. Drivers  vs. Objectives Business objectives is that exact metric (target) that you hope to achieve through the…


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What is a sitemap?

Answer

Imagine you are entering a large shopping centre for the first time, what’s the first thing you do? Tramp slowly around the shops hopelessly searching for what you want, or do you find a visual display map located on every shop floor and figure out exactly where you want to go? Within a website, a…


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Content Marketing & Google. How Google is forcing good content?

Answer

In 2013, Google revolutionised its algorithm technology and employed a new system of searching called ‘Hummingbird’ which brought the complex understanding of semantics into web searching. Before this update, keywords could be placed within web pages and this was a reliable way for a website to list on Google search rankings. However, with the new…


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What is website Organic Growth?

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Organic growth of a website is the growth in web traffic/conversions that comes from the website model or in-place marketing strategy. Simply, organic growth is a positive outcome of non PPC web marketing model. For example, if your web design, informative and user relevant content is attracting customers and driving up CTA conversions then your…


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What is an effective blog layout?

Answer

As we discussed in SEO tips for writing a blog post, one of the best ways to create good content is knowing who your audience is (tweet this) . Initially, when designing an effective blog you must have your audience, or more specifically, your user persona, in mind. So making sure it is captivating your…


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How to choose a domain name? .com vs .ie?

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Choosing a domain name is like choosing a business name; it is essentially your web identity and should be treated as so. Therefore, it should have all the visible and linguistic qualities your business brand strives for. A domain should be easy to type, ‘roll off the tongue’, can be promoted easily (think of the…


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What are the key elements of business strategy?

Answer

A business strategy, in simple terms, is a documented plan on how an organisation is setting out to achieve their goals. It contains the key elements on how business can execute their long term aims and performances. It is important to create one as it provides a strategic plan on how to develop as a…


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Is offline the new online link building strategy?

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Link building is about creating content that contains trustworthy links, thus allowing search engines to measure the popularity and authenticity of a site. Offline marketing strategies such as PR events are now being used as part of a link building strategy (tweet this) , because certain marketing ploys at events use digital based activities to…


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How does offline branding strategy help online visibility?

Answer

Offline and online marketing work together as customers, as rare as it happens, do sometimes leave their desks and smartphones alone for a few minutes a day, and take a step out into the real world. Television, radio, billboard, and direct mail still play a huge part in the advertising industry. Although weakening dramatically, and…


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What are the benefits of integrating an online and offline strategy?

Answer

Most SMEs rely on both forms of marketing: traditional offline strategy and online strategy.  In fact, traditional strategies offline are often the main source of business for small enterprises because direct advertising, and word of mouth are still a great way to communicate to customers. However, some businesses run the risk of missing out by…


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Why business strategy is important?

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A business strategy, in simple terms, is a documented plan on how an organisation is setting out to achieve their goals. A business strategy contains a number of key principles that outlines how a company will go about attaining these goals. For example it will explain, how to deal with your competitors, look at the…


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How do I identify the right customer to my business?

Answer

As we discussed  in how to target the right customer online and how to identify target audiences when blogging, finding the right customer for your business can be tricky. The problem being that you cannot sell to everyone, yet you do not want to alienate potential customers. One of the most essential things to do…


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Is your USP truly unique?

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Part of having a truly unique selling point (USP) is being exactly that: unique. Creating a product or service that has no real originality or value for your customers will quickly drive them away when another similar product comes around. As you’ll quickly realise, you can’t pull the wool over people’s eyes for very long…


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How to define the USP of my business?

Answer

If you ask yourself what makes you or your website, a service or product different from your competitors and can’t come up with any answers, then it’s time to consider what your place is in the big bad world of business. However, if you do know that there is something special about your product or…


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Company Core values: Why have them and how to define them?

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Core values in your business are simply what you stand for as a business, or what you are all about. By knowing what your core values are you can then have relationships with your customers who have the same values as you. Therefore, building relationships and becoming a successful business. Discovering your values isn’t difficult….


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How to identify the Business Driver of my company?

Answer

A business driver is a term used to describe the resources in a business that help maximise their performance. Identifying and monitoring the key drivers of your business is critical to boosting profitability, so it is important to discover exactly what reflects the performance of your business and discover which ones are measurable and capable…


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What are Business Drivers?

Answer

To understand what the marketing term ‘business drivers’ means it might help to look at what it is you are doing, in your job or as part of your company to help your business achieve their goals. Questions like; ‘What are you doing to impact your customers?’ ‘What is it about my role that impacts…


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Why is a Brand Style Guide important?

Answer

A brand style guide is basically a document containing a set of design rules for designers. It is created to keep the style of any brand and it’s vision, clear and consistent. Imagine you have created a website, and designed it to keep in with your brand vision, but now you must hand it over…


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What are the goals of brand guidelines?

Answer

As we looked at in What are Brand Guidelines,  they are a type of code created by organisations to help them keep the integrity of their brands, such as their brand identity. It is used by their employees in different aspects of their work including design and marketing. The goals of the brand guidelines is…


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What are Brand Guidelines?

Answer

A simply way to understand what brand guidelines are and used for is to look at the big brands around you and see what it is that makes their visual communication memorable. Take a large brand like Ikea; they have a distinct typography with yellow and blue that is instantly recognisable to most people. This…


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Why is a Trademark important?

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Trademarks are used primarily to protect organisations from being infringed upon by other business trying to get in on their act. They help protect a firm’s ‘intellectual property’ or ‘special formula’ that makes their business and product unique. Trademarks are important to consumers too, as it also helps establish the quality of your goods in…


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What is a Trademark?

Answer

Trademarks are used the world over by organisations, individuals or products. They allow business and people to set themselves apart from others using a visual device that allows customers to instantly recognise their brand. They prevent others from using similar words or symbols on their products, which will ensures their unique brand is protected. Businesses…


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How to create a business tagline?

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The best and most memorable tagline promotes and reinforces a business brand (tweet this) . They capture the personality of the business and their mission. But how do you create a solid tagline that will both capture the hearts and minds of your business and attract customers? By looking at what makes your business great…


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What is a business tagline?

Answer

The easiest way to understand what a business tagline is is to look at your favourite movies. Every movie trailer begins or ends with a visual or audio line that sums it up or causes a dramatic effect. Remember Star Wars,“A long time ago, in a galaxy far far away…” or Aliens “In space, nobody…


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How to build brand value?

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Brand value is the financial value of your brand; in short, how much your brand is worth. It may seem difficult to measure as brands are built on reputations and promise. However, brand marketers can use different methodologies called ‘brand valuations’ to measure the exact financial amount. They do this by measuring and reviewing production,…


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How to build a brand?

Answer

At evolve we know that there’s more to selling than sticking fancy logos on products and pushing it on customers in the vain hope they will, somehow, buy your product. Successful marketing is more than pushing sales.  Marketing campaigns and successful organisations must carefully consider what their core principles are and develop these into a…


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What is Brand Identity?

Answer

First off, in discussing brands and brand identity it is important to clarify the differences between the two as in often times brand identity will get confused with other aspects of a company’s visual communication. This is because logo identity, branding and brand identity all have different roles and although they are all part of the…


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What is User Experience (UX) Design?

Answer

User Experience Design is a term used to describe the multifaceted approach to user-interface (UI) design technology.(tweet this) Simply, it is the process of putting user behaviour first when beginning the development process to any user-interface. By putting the user first; based on market research, developing personas, and building testable prototypes, designers and developers will create…


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What is the importance of wireframe in Web Design?

Answer

When we at evolve meet with clients to discuss and brainstorm in the creation of a website, we begin by creating a simple wireframe, such as a sketch on piece of paper and begin the lengthy journey of production from there. At this early stage, it is imperative to us and our clients that we…


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SiteMap vs Wireframe: What is the difference between them?

Answer

As we discussed in What is a SiteMap? A SiteMap is a categorisation of pages, a kind of table of contents outlining what pages relate to which content on a website. A SiteMap allows users to see the layout of your pages and the order of their hierarchy. If you open a book, it will…


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What are effective Calls-to-action on a website?

Answer

Without clear strong calls-to-action (CTA), users will exit your page if they cannot be prompted quickly into taking an action (tweet this) .Yet different users require different types of CTA as their experience with your site will be different. Therefore, you need to employ the various CTA to capture the needs of each of these…


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How many Calls-to-action should a website have?

Answer

Strong Calls-to-action encourage users of your site to act in acquiring more of what you have to offer. Whether it is signing up for newsletter or registering for a talk, CTA are the honey that lure customers in and begin a lead or conversions. Whether your content is about golf balls or cat food, every…


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What is the difference between Bounce Rate and Exit Rate?

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A high bounce rate will alert you that viewers left your site after clicking one page. An exit rate is measured by your Google Analytics and will alert you to which page viewers left your site after viewing multiple pages. Bounce rate is an exit after viewing one page. Exit rate is the last page…


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What is a Bounce Rate?

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Imagine a user is a kind of beach ball bouncing onto your site. If your website has great content that is attractive to them, more then likely this user will stick around and browse through the pages you provide (tweet this) . Hopefully, getting that ball in the net and achieving a sale. However, if…


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How to track goals and objectives on a website?

Answer

Setting goals for your website is critical for the success of your online strategy (tweet this) . One of the problems of new businesses when creating a website is the failure to track goals and objectives. As many web creators and businesses know, it can be easy to forget to keep active in examining the…


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The importance of defining your website’s goals and objectives

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If you haven’t defined exactly what your goals are when creating a website, or you have not set realistic objectives, it will have an impact on your business. Defining and implementing goals for your website will create a measurable metric which can be then analysed to see if you are getting the results you want….


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Why is website monitoring so important?

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If you don’t know how many people are visiting your website, or what is your top page visits, it is time to begin monitoring your website. If you have created a website for a business and have implemented a digital marketing strategy that has set objectives, it is important that you discover how well these…


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How do you analyse website performance?

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You have spent countless hours creating your perfect website and now it’s finally live and ready to be consumed. But how can you tell how well it’s doing, and more importantly, if it’s reaching the right audience?  The answer is in analytic tools such as Google Analytics, who now dominate the analytics market. These tools…


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How important is a sitemap for SEO?

Answer

A Sitemap is important as it enables web crawlers such as Google spiders, along with users to navigate the information on a site. As explained in “What is a sitemap?”  it is visual index to a website showing where pages are and what they contain. They are created for search engines and users so they…


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What is PPC Marketing?

Answer

Pay per click is exactly what it sounds like: advertisers pay a small fee each time their ad is clicked by a user. With earned media, the marketers are essentially drawing their customers in with alluring and relevant content. However, PPC marketing is about buying visits to your site. Example A great example of PPC…


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What is on page SEO?

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On Page SEO is an important term in your digital vocabulary. It basically means that before you publish any content online you must optimise, or modify your page so that it will improve your website’s organic ranking position in the various search engines. Content structured with the correct titles, meta tags and various keyword along…


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How to get Links to your Website

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Getting links to your site and link building among your peers won’t happen over night. It takes time and dedication; and of course, great content worthy of inbound links. So before you set out to try and build links to your site, remember Rome wasn’t built in a day, so set your self a reachable…


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What is link building for SEO?

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Google’s monitors the amount of links created by other sites to your website as votes in your favour. It says to Google that you are a genuine website, not spam, and visitors feel you are reputable and interesting that they provide links on their own pages to yours. Links, such as ‘click here’ or  hyperlinked…


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Best Social Media for SMEs

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Whether you want to update your blog, or subscribe, pin, like, share or tweet, discovering which is the best social media for SMEs can be a little dizzying.  Creating the right content depends on what it is you are trying to execute in your marketing strategy. If you are a small start-up beginning it’s journey…


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What Social Media should I use for my business?

Answer

There are many social media platforms out there but not all are suitable for your business. So which ones are? The biggest ones, Twitter, Facebook, Linkedin, Youtube and Instagram all offer unique ways of sharing information in a different way within defined groups. Whether your business is B2B or B2C, knowing what platforms you should develop…


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How do I create a buyer persona?

Answer

Create a buyer persona by profiling who your ideal client is. Creating an accurate buyer persona, not based on guesswork or flimsy research, but interpreted data from your web analytics is paramount to having a successful content marketing strategy. Creating customised content that speaks to real buyers is the difference between a great strategy and…


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How to define your target audience?

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Define your target audience is one of the difficulties of new businesses. You want to find the right buyer but don’t want other alienate other consumers either. This balancing act is found through creating content that is both attractive and desirable to your current customers but can and will attract news ones. As we discussed…


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How often should I blog for my business?

Answer

Studies reveal that B2B and B2C blogging actually increases leads (tweet this) . As said in “What is Content Marketing“, blogs are an important tool in drawing traffic, and it provides a platform on becoming an informative authoritative figure which is an essential part of your marketing strategy. How often you blog for your business…


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SEO tips for writing a blog post

Answer

Writing the perfect blog post to help promote and market your business is an essential part of any content strategy. Daily or weekly relevant articles written beautifully and engaging for your target audience interest is what’s it’s all about. Here at evolve we realise that not everyone knows exactly what to put in their blog,…


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How to keep website content relevant for SEO?

Answer

As we discussed in ‘How Google is forcing good content‘, the search engine giant is reforming website content by telling business and website builders to ‘smarten up’ their website’s content for SEO or face low ranking. Instead of looking at this as a hindrance on your marketing opportunities, this new smarter Google and its users are making…


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Website Information Architecture | Website Layout

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Throwing together a quick website to push your information out there may seem cost effective in the short term. However, here at evolve we know that things that start fast finish fast. There are no tricks for organising your web content other than planning, planning and more planning. Trying to add content to a rushed…


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What are the different types of Content Marketing?

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At evolve when we discuss Content Marketing with our clients and identify their favourite websites, we then explore the reasons they like those sites. It can be the interesting images, infographics, or blog; or even their interaction with Facebook or Twitter accounts. Any of these reasons that attract and entertain website customers is considered a…


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What is Content Marketing?

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Marketing relevant content that online users find interesting is at the crux of all digital marketing. Finding customers shouldn’t be some kind of crazy witchcraft like putting spells on users with flashy banners or junk mail, it’s actually much easier to get customers (and less annoying). Although the process is multifaceted and there are no…


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Why Keyword Research is Critical to SEO?

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SEO is essentially for your site’s marketing. It’s how you and your service will show up and be discovered by many people out there looking for whatever it is you want them to buy. Whether it’s wildlife or finance information, your industry, product and customer will have it’s own customised content that search engines will crawl…


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Why is Keyword Research important for business?

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When a customer begins a search for something online using a search engine such as Google or Bing, they will type a couple of words into the search bar, sit back, and have an expectation that the results listed are relevant to the information they are looking for. Simply put, if your customers are searching…


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Is traditional marketing dying?

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What began in ancient civilisations with simple cave paintings depicting animals and shapes to tell stories, has evolved into into cutting edge visual design to communicate to one another. Since the advent of the internet and digital design we have transformed dramatically not only our tools but also our understanding of visual communications. Where we…


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Are my business requirements future proofed?

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Your business is sound. Your profits are up and customers are increasing. So, it’s time to kick back, enjoy and reap the rewards for all your hard work, right?  Well not according to business experts as they believe that securing your business to withstand changes in the market is extremely important for your future survival….


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How do you target the right customer online?

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At evolve when we discuss how to target the right customer online, we always remember our marketing actions of how to Attract, Convert, Close and Delight within the strategy of Inbound Marketing. Remember, it’s not about pleasing everyone, but pleasing the right audience for your business. In order to do this, you must be objective…


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Responsive Web Design – What is it and how am I affected?

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Responsive web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to tablets, the website…


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What is Earned, Owned and Paid Media?

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With all the new buzzwords about a digital strategy doing the rounds, you would assume Earned, Owned and Paid media were part of your online marketing strategy, when in fact it should actually be the basis for your overall marketing strategy. Think of Earned, Owned and Paid media as a three essential cogs of your business model….


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What makes a good logo design?

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Here at evolve we believe that the lines between digital and marketing are constantly overlapping, and the opportunities for greater visibility to more diverse audiences has also increased. At the core every business logo must encompass the core values, the USP (unique selling point) and should also conjure up its central branding messages in an…


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How important are Web Analytics?

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Simply, Web Analytics analyse the behaviour of visitors on your website. They are important because once you have obtained and analysed this data, you can now see what your customers are doing on your site and what purchases they make. You can then use this information to attract new business, retain current customers or increase…


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How do you Attract, Convert, Close and Delight?

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Attract, Convert, Close and Delight in Inbound Marketing speak essentially mean that in order to get visitors and customer to your site you must attract strangers, convert visitors, close leads and delight customers. Inbound Marketing is a term coined by Hubspot, a company who have captured the essence in how to attract the ideal customer….


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What does an effective Online Marketing Strategy look like?

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The best online marketing strategy is more than just sending emails, sprinkling a couple of keywords here and there, or updating your business’s Facebook page every month. An effective online strategy, whether your business is digital based or other, is about understanding your clients and providing them with content which is both interesting and informative….


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What does Inbound Marketing have to do with SEO?

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Inbound Marketing uses the process of helping your target audience find your company. Once the customer recognises your brand identity, this can often lead to ‘brand loyalty’ and an eventual sale. Having a good understanding of Search Engine Optimisation (SEO) is essential to the kind of content you create. By understanding what type of questions your customers are asking online, good SEO…


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The difference between Inbound and Outbound Marketing?

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The difference between Inbound and Outbound Marketing in an online marketing strategy is to imagine one ‘pulling’ the customer in, while the other, outbound, tries to ‘push’ the product on the customer. Traditional forms of outbound marketing are the annoying junk-mail either through your door or in your inbox, product placement ads through TV &…


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What is an Inbound Marketing Strategy?

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An Inbound Marketing Strategy, which is part of your overall online marketing strategy, is essentially about attracting customers to your website. By creating and sharing content, using such forms of content marketing like creating white papers, social media marketing or SEO, it allows you to draw in the right customer to your unique website, making…


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